We need a talented content marketing expert to create and lead content marketing strategies that answer Prefr.co's audience's questions and help build trust, develop relationships, improve conversions, and generate leads. We’re looking for someone who will help us expand our digital footprint and drive more value through online content.
Apply on http://prefr.co/team/hiring
Role & Responsibilities
We want someone who can manage our complete online content Marketing. Here is what needs to be done.
Research market, competition, customers
Decide on theme, topic and type of content
Create the content
Promote the content
Measure the ROI
Go back to step one.
Knowledge of Tools of Trade
Research & Analytical Tools
1.Google Analytics knowledge
2.SEM Rush
3.Google Trends
4.Buzzsumo
5.Ahrefs
6.Google Optimize
7.Adobe Marketing Cloud Moz
Technology Tools
1.Google Docs, sheets & Slides
2.Microsoft word, excel, powerpoint
3.Hubspot
4.Grammarly
5.Clickup
6.Slack
7.Acrolinx
8.PathFactory
9.Digimind
Website & SMM Tools
1.Wordpress
2.Yoast
3.HootSuite
4.Crello
5.https://hashtagify.me/
6.Prezi and Flipsnack
7.Typeform
8.Anchor
9.PowToon
10.Canva
11.Animoto
Necessary Skills for a Content Marketer
Research Skills
Basic research skills is mandatory to research into
1.Current market Research
2.Competition Research
3.Customers Research
4.Personas Creation/Research
5.Keywords & Topics Research
6.Finding Trends
7.Recognize a quality sources - CRAAP test
8.Start broad, then dive
9.Verify information
Content Creation Skills
1.Copywriting
2.Correct grammar & spellings
3.Basic Graphic Design
4.Proofreading
5.RACE Framework knowledge
6.Creative Thinking: Brainstorming
Marketing Skills
1.Good knowledge of Social Media Marketing
2.SEO knowledge
3.Plan Marketing Calendar
4.Google Data Studio
Analytical Skills
1.Critical Thinking: Good decision making, Content and brand auditing, Prioritization, Troubleshooting, Case analysis, Correlation, Data interpretation,
2.A/B Testing
3.Data Analysis: ROI, SWOT, Pattern Recognition, Process Analysis
4.Understanding of Web Analytics, Clickstream Data, and Tagging
Top comments (0)