Zomato's new 'District' app wants to be your go-to for everything "going out" in India.

Zomato's new 'District' app wants to be your go-to for everything "going out" in India.

Here's why it's a big deal:

1. Zomato already owns your "stay at home" experience.
   Food delivery? Check. Grocery delivery with Blinkit? Check.
   Now they're coming for your nights out.

2. They're not starting from zero.
   Zomato's dining-out business is already doing $500M in annual GMV.
   And it's profitable.

3. But here's the real kicker:
   They're going after BookMyShow's 60% market share in event ticketing.
   That's ballsy.

4. The plan? One app to rule them all.
   Restaurants, movies, sports, concerts - all in 'District'.

5. This isn't just another feature.
   Deepinder Goyal (Zomato's CEO) thinks this could be their third major B2C business.
   That's huge.

But here's where it gets tricky:

1. Indian users hate app clutter.
   They don't want 20 different apps for 20 different things.

2. But they also hate bloated "super apps" that try to do everything.
   It's a tightrope walk.

3. Success depends entirely on the offline experience.
   Zomato knows food delivery.
   But can they make your night out amazing?That's a whole different game.

4. Early adopters might score big.
   Remember when Zomato was giving away free food delivery?
   Expect massive subsidies to get people hooked on 'District'.

5. The real test: Can they change habits?
   Today, you don't think twice about paying ₹50 for food delivery.
   Can they do the same for event bookings?

My take:

This could be Zomato's biggest move yet.
Or it could be a massive distraction from their core business.
Either way, I wouldn't bet against Deepinder Goyal.
He's turned Zomato and Blinkit into a beast.
And 'District' might just be his next big win.
**
What do you think?**

Is 'District' the future of "going out" in India? Or

Is Zomato biting off more than it can chew?