Most founders think product is everything.
They're wrong.
In today's SaaS world, integrations are the real game-changer.
Here's why:
- Silos kill growth
• Standalone products are one-trick ponies.
• They can't leverage the ecosystem of best-in-class tools.
• Result? Limited value, limited growth.
- Users demand connectivity
Modern users expect their tools to work together seamlessly.
They want:
• Reduced manual work.
• Custom workflows.
• Software that actually makes life easier.
• Integrations deliver this.
- Data is the new oil
Integrations unlock powerful use cases:
• Headcount planning with accounting data.
• Revenue forecasting from CRM deal flows.
• Searchable company-wide file databases.
• Training data for next-gen SaaS LLMs.
But here's the kicker:
Most startups struggle to build and maintain integrations.
Why?
Building integrations is a nightmare:
• Deciphering complex API docs
• Manual data mapping
• Extensive coding
• High risk of errors
• It's not just hard. It's mission-critical.
Unreliable integrations = Business disaster
So why don't more startups prioritize integrations?
The product manager's dilemma:
Integrations vs. Core Features
It's a brutal trade-off:
Build integrations = Happy customers, but neglected product
Focus on core features = Strong product, but limited ecosystem
Both paths risk falling behind competitors.
The real problem?
Building robust integrations is expensive:
• Time
• Technical expertise
• Cross-company collaboration
These are precious resources for any startup.
The result?
Many companies settle for broken, unreliable integrations.
Or worse, no integrations at all.
But there's hope.
Smart founders are realizing:
Integrations aren't a "nice-to-have."
They're the foundation of long-term SaaS success.
𝘛𝘩𝘦 𝘸𝘪𝘯𝘯𝘦𝘳𝘴 𝘰𝘧 𝘵𝘰𝘮𝘰𝘳𝘳𝘰𝘸 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘵𝘩𝘰𝘴𝘦 𝘸𝘩𝘰 𝘤𝘳𝘢𝘤𝘬 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘪𝘰𝘯 𝘤𝘰𝘥𝘦 𝘵𝘰𝘥𝘢𝘺.
Ready to simplify your API integrations? We're building Vade Studio, a no-code platform that makes it a breeze.
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