Ep. #9, Demystifying Growth Hacking
In the latest episode of Practical Product, Craig and Rimas are joined by Sean Ellis from GrowthHackers. Sean dispels the confusion around Growth Hacking as simply a form of “creative marketing,” and describes it as a systematic process of experimentation across the entire customer journey.
Sean explains in detail his preferred approach for setting up and evolving growth teams and reveals the qualities of an effective growth team.