You Made an API, Now Let's Talk Adoption Strategy feat. Keith Casey, Head of Go to Market Strategy at ngrok

In our latest podcast episode, we spoke with Keith Casey, Head of Go-to-Market and Product Strategy at Ngrok and Principal at CaseySoftware LLC. As an experienced API expert with more than twenty years of experience, Casey's on a mission now to help others create and consume amazing APIs. What sparked my interest in having Casey on the show was his recent blog post on API adoption and the pitfalls that come with it.

Casey explains how in the ideal world, users find an API, integrate it, and launch it (easy, right?). But often, API usage really follows a counter-intuitive pattern. This pattern follows three stages that Casey outlines as exploration, integration, and adoption in his piece API Adoption: The Dangerous Delay.

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