Being the Ear and the Voice for Developers feat. Jeff Schneider, Lead Developer Advocate at Asana

As leader of the Developer Advocate program at work management platform Asana, Jeff Schneider takes the open part of “open API” very seriously.

Jeff acts as a mediator and translator for different developers who are building and using APIs to connect with Asana and personalize their experience. He believes getting feedback from each type of developer is key to improving their interactions with the platform. 

Asana categorizes developers into three categories: Third-party developers work for companies that need to create integrations with Asana; second-party developers are customers of Asana’s platform, who need to customize the service in some way with an API; first-party developers include people and teams inside Asana who are building APIs for the platform to suit their own needs. 

On this episode of API Intersection, Jeff explains Asana’s robust feedback process, why pre-COVID he met up with Asana customers in person, and how he got even the non-technical teams to love APIs.

Episode source