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Per Starke
Per Starke

Posted on • Updated on • Originally published at

Exploring the Homepage Canvas: A Guide to Strategic Website Planning

In the realm of website development, having a clear roadmap can make all the difference between a successful project and one that falls short of expectations. Clear communication between web developers and clients is essential, not only for satisfying results but also for enjoyable teamwork. However, all too often, projects get bogged down by unclear objectives, misaligned expectations, and endless cycles of revisions. These challenges can lead to frustration on both sides, delayed timelines, and escalating costs.

This is where the Homepage Canvas comes into play—a versatile tool designed to simplify communication, enhance collaboration, and help with collecting and structuring ideas, wishes, and preferences for website projects. By bridging the gap between developers and clients, the Homepage Canvas offers a structured approach to capturing the essence of what clients want, right from the outset. It turns vague ideas into actionable plans, ensuring that every project starts on solid ground, with a shared understanding of the path forward.

It was inspired by the famous and original business model canvas as well as the general idea of canvasses used in various fields to visualize and strategies and plans.

Understanding the concept of a Canvas:

Before delving into the specifics of the Homepage Canvas, it's essential to grasp the concept of a canvas itself. A canvas is a visual tool that provides a structured framework for organizing ideas, defining goals, and outlining strategies. By condensing complex concepts into a simple, easy-to-understand and brief format, canvases facilitate communication, encourage creativity, and streamline decision-making processes.

The Homepage Canvas

Web development clients often face challenges in articulating their visions and requirements. Traditional methods, such as lengthy questionnaires, may fail to capture the essence of what clients truly want, leading to time-consuming development cycles and multiple iterations.
The Homepage Canvas addresses this issue by offering a structured framework that encourages clarity and brevity. It provides a clear and concise format for collecting and organizing ideas, wishes, and preferences for website projects.

The Homepage Canvas is licensed under the Creative Commons License. That means you are free to use, share and adapt the Homepage Canvas, while giving appropriate credit, providing a link to the license and indicating if changes were made.
More information about the Canvas can be found on the Homepage Canvas Website.

The Homepage Canvas is divided into three main sections: Content Strategy, Style, and Organizational. Each section is further broken down into specific questions designed to elicit crucial information from clients. By providing a structured framework, the Homepage Canvas helps clients articulate their goals, content requirements, design preferences, and functional requirements with clarity and precision.

Content Strategy:

This section focuses on defining the primary objectives of the website, identifying the target audience, and outlining the key messaging and content requirements. Clients are prompted to articulate their goals for the website, describe their ideal visitors, and specify the types of content they wish to include.


The Style section delves into the visual aspects of the website, including design preferences, branding elements, and imagery. Clients are encouraged to describe the overall look and feel they envision for their website, provide examples of websites they admire, and specify their preferred color schemes and branding elements.


The Organizational section addresses practical considerations such as deadline and budget. This information is essential to plan the project timeline and ensure meeting expectations within a given budget.

By guiding clients through these structured prompts, the Homepage Canvas ensures that both clients and developers have a clear understanding of the project requirements from the outset. This clarity minimizes misunderstandings, reduces development time, and ultimately can lead to more successful outcomes for website projects with less effort for both clients and developers.


The Homepage Canvas has successfully been applied in real world projects.

For example, it was used for the initial communication for the website for NeuroTidal.
The following image shows the Canvas for that site:

Homepage Canvas Neurotidal

Using the Homepage Canvas for the NeuroTidal website has led to efficient communication between the developer (me) and the client,
streamlining the design and development process, significantly reducing revisions, and ensuring a product that closely aligns with the client's vision and objectives.

What are you waiting for?

Whether you are a web developer looking for a way to optimize communication with your clients, or you are looking for a new website for yourself, give the Homepage Canvas a try!

Originally published on my own website

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