Improving the performance of your website/web product impacts several critical metrics:
- User Satisfaction and Retention
- Cost Savings
- Competitive Advantage
- Improved SEO
- High Conversion Rate
Before diving in, let's define two key metrics:
- Bounce Rate: Percentage of visitors who leave your website after viewing only one page, indicating engagement.
- Conversion Rate: Measures how effectively your site turns visitors into customers or leads.
Impact of Page Load Time
As page load time increases, so does the bounce rate:
- Increasing load time from 1 to 3 seconds raises bounce probability by 32%
- Deloitte found that a jump from 1 to 5 seconds increases bounce probability by 90%.
- A 10-second load time increases bounce probability by 123%. (Google/SOASTA, 2017).
Financial Implications
For example:
- eBay's 100-millisecond speed improvement increased add-to-cart rates by 0.5%, leading to 50,000 more monthly transactions.
- BMW's adoption of Progressive Web Apps (PWA) boosted traffic by 8 to 40%. (Milliseconds Make Million from Deloitte)
Strategies for Improvement
Improving Conversion Rate:
- Optimize User Experience: Simplify the user journey.
- Enhance Content Quality: Ensure relevance and persuasion.
- A/B Testing: Experiment with different versions for better performance.
Reducing Bounce Rate:
- Improve Page Load Speed: Ensure fast loading times.
- Enhance Content Relevance: Align content with visitor intent.
- Engage with Design: Create an intuitive and attractive layout.
if you are a web developer and need to know little more about key metrics to measure web perfomance
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