In-app experiences are revolutionizing the hotel industry by keeping guests engaged and enhancing their overall stay. Here’s how hotels can leverage these experiences:
Challenges with External Platforms
- Diluted Brand Experience: External platforms fragment brand identity.
- Revenue Loss: High commission fees reduce profitability.
Importance of In-App Engagement
- On-site Decisions: Most travelers decide on activities after arrival, often using smartphones for local searches.
- Real-time Information: Providing timely and accessible information via mobile is essential.
Enhancing Guest Experiences
- Personalized Recommendations: Use guest data to tailor suggestions for activities and services.
- In-app Booking: Enable direct booking for convenience and enhanced experience.
Case Study: MGM Resorts International
Objective: MGM Resorts aimed to enhance guest engagement and satisfaction by leveraging personalized in-app experiences.
Implementation: The MGM Resorts app featured personalized home screens tailored to each guest’s preferences, offering customized dining and entertainment recommendations based on collected guest data.
Results: This personalization strategy led to a 3-4% increase in Average Daily Rate (ADR), indicating higher guest spending and improved engagement.
Competing with Airbnb
Airbnb’s integrated in-app experiences showcase the potential for hotels to offer similar features.
Benefits of Personalized Experiences
- Unique Local Recommendations: Offer exclusive local activities and events.
- Real-time Updates: Keep guests informed about new opportunities and changes.
Leveraging an iOS App Development Agency
Partnering with an iOS app development agency can help hotels create seamless, engaging, and personalized in-app experiences that boost guest satisfaction and loyalty.
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