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Vineet Prasad
Vineet Prasad

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How to Use a News API for Media Monitoring

In today’s world, there’s a lot of data out there, including news. That’s why media monitoring and intelligence (MMI) companies need to stay abreast of the latest news. News sources offer a wealth of data on brands, products, competition, and much more.

That’s why we’re putting together this brief guide on using a news API in media monitoring.

With a news API, you’ll be able to quickly and easily access the data you need to provide your customers with even more value.

How to use a news API for media monitoring?

In order to implement media monitoring, it is necessary to select a news API. This blog post outlines the criteria to consider when selecting a news API. Once a news API has been chosen, there are usually four fundamental steps to follow in order to implement it.

Sign up for an account
You will need to create an account at the news API provider. Your account will give you access to the API key or API token.

Generate keywords
First, you'll need to figure out what you want to do with the API and what kind of results you want to see. Most businesses use news APIs to keep an eye on their competitors, the market, or what's going on in the industry. They can also use them for brand tracking and keeping an eye on reputational risks. Once you know what kind of media monitoring you want to do, you can divide it into representative keywords that you can look for in a query.

Organize and Execute a query
Once you've got your key words sorted, you can get to work on building your query. Your key words are the starting point for your news API query. You'll want to come up with a set of keywords that will help you get the info you need from the API as best as you can. The query you create will also depend on some of the parameters you enter, like category and language, which can vary from one vendor to the next.

Customize the feed
A news API provides a feed of data based on a query. Advanced news APIs include filters that allow for further optimization of the feed generated from the query. It is important to note that not all news APIs contain the same filters. Therefore, it is essential to ensure that the news API selected contains the necessary filters. Filters can also be used to filter out any noise or irrelevant content from the news feed.

Best media monitoring News API

Whether you’re looking to monitor brands and products, competitors, or industry trends, you’ll need to have access to a vast amount of high-quality, continuous news data.
With’s News API, you will be able to see mentions from news sources all over the world.
You’ll be able to see real-time and historic continuous news data from over 190 countries.
With our vast news coverage and enriched news data, as well as critical filters, you can reach your media monitoring goals.

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