The key to successful Salesforce implementation is meticulous planning, commitment, and in-depth expertise about how business process affects customer experience. According to CIO, about one third of all CRM projects fail due to the absence of a robust project management framework.
Salesforce has a comprehensive partner program that enables partners to build and grow successful businesses while delivering customer success. Hence, businesses must work with reliable Salesforce partners to derive value from their CRM implementations and maximize the return on their investment.
With over 150,000 registered Salesforce partners in the ecosystem, choosing the right vendor can be a daunting task. In this article, we have outlined some steps to follow while selecting the right Salesforce consulting partner along with a top salesforce partners list, their capabilities and unique selling propositions.
Who is a Salesforce Partner?
Salesforce is a multinational software company offering easy to use, cloud-based CRM and business applications on a subscription basis. A Salesforce consulting partner is an enterprise authorized by Salesforce to develop and implement tailor-made solutions for their applications. Salesforce consulting partners are thoroughly trained to lead innovation, expand capabilities, and connect with their customers in new ways to meet their current and future needs.
Salesforce categories its partners into three types:
Consulting partners or system integrators (SI): They use their experience and expertise to enable business growth and increase process efficiency.
AppExchange partners (ISV): They are Independent Software Vendors (ISV) who research and develop innovative applications in AppExchange.
Resellers: They sell Salesforce licenses but are not necessarily involved in the implementation process.
The Salesforce consulting and AppExchange partners can be Base, Ridge, Crest, or Summit based on their trailblazer score across customer success, innovation, and engagement.
List of the top Salesforce consulting partners in 2022
1. Prodapt
Prodapt is a leading global technology consulting and managed services provider to the connectedness vertical. To meet the fast-growing demands of today’s telco customers, Communication Service Providers (CSPs) need to unify and simplify their processes. Prodapt enables next-gen technologies that help CSPs in their digital acceleration journey.
Prodapt is a trusted Salesforce Crest Partner with 450+ certified professionals spread across 10 countries. As a strategic Salesforce partner, Prodapt helps global telcos to transform their customer engagement process. Prodapt’s team of 100% certified Salesforce consultants bring years of experience in successfully implementing digital transformations and co-creating innovation at scale.
They offer end-to-end Salesforce consulting services for the cloud that involves developing applications, collaborating cloud applications, and supporting cloud solutions for the end-users. Prodapt’s expertise includes telco-specific Salesforce solutions, Salesforce Industries, Salesforce Integration (mulesoft) and Prodapt Solution Accelerators.
2. 10Pearls LLC
10Pearls is a global digital development company, helping businesses with product design, development, and technology acceleration. They design and develop mobile and web applications for SME's and serve customers worldwide. Founded in 2004, 10Pearls is today a 1000+ workforce organization with offices in DC, New York, San Jose, Toronto, Dubai, Karachi, Lahore, Islamabad, and Medellin.
10Pearls is a leading Salesforce service provider helping businesses of all sizes build, customize, integrate with Salesforce applications. They offer Salesforce consulting, design, support, integration, and implementation services for businesses. Their team of technologists, developers, and consultants provide the resources to meet the specific needs of an enterprise and deliver Salesforce solutions that are right for a business.
3. Deloitte
With consultants in over 35 countries, Deloitte offers deep industry insight, proven customer experience solutions and Salesforce know-how. Deloitte’s industry-specific solutions and accelerators, powered by Salesforce, help businesses to be future ready.
Deloitte offers custom Salesforce solutions through simplified market strategies, sales processes, and operating models that deliver optimal results. Deloitte’s deep industry knowledge and technical experience helps them to create assets that can quickly solve challenges and generate business value. They operate across sectors and industries, from human capital to life sciences, industrial products to consumer business, and financial services to media and telecommunications. They also offer government-specific Salesforce solutions through their Digital Government practice.
4. Zensar
With over 10 years of experience, Zensar is a Salesforce Silver Consulting Partner with 250+ Salesforce certified consultants. They cater to clients in retail, financial services, insurance, manufacturing and hi-tech, transforming their CRM outcomes and driving business growth.
Zensar’s expertise in CRM has helped them to design a comprehensive range of technology solutions to modernize legacy applications. Their extensive development experience on the Salesforce platform ensures pre-defined data models for solutions, reusable assets & accelerators, and rapid implementation for the clients.
5. Accenture
Accenture is a multinational services company specializing in IT services and consulting with capabilities in digital, cloud and security. They have a strong workforce of more than 500,000 people worldwide across 50 countries. They operate more than 100 “innovation hubs,” for developing digital and cloud-based solutions for a broad range of industries.
Accenture was among the early movers to form a strategic alliance with Salesforce and continues to strengthen its position as a leading Salesforce partner. The team of 10000+ Salesforce professionals, provide the full gamut of services from ideation to implementation to ongoing support. They are particularly suitable for large and more complex projects where business transformation is the primary goal.
Tips to choose the right Salesforce consulting partner
i) Select a Salesforce partner with relevant industry experience
The Salesforce ecosystem is huge with several Salesforce consultants. Therefore, finding a partner that is the right fit for your business is a crucial step. The consulting partner with industry knowledge and experience of working on a similar project will be time as well as cost-effective. Proof of Concept (PoC), case studies, demos etc can help you understand the consultant’s domain experience.
Large companies with complex IT structures must consider partnering with big consulting firms capable of handling tasks of such magnitude. Similarly, speciality partners with a good track record may be a good fit for smaller companies.
ii) Look for Salesforce partner certification
Salesforce certification is a critical aspect while selecting the salesforce implementation partner. Salesforce has an impressive certification program for Salesforce administrators, developers, consultants, and architectures. The certification is a great way to verify a partner’s credentials.
iii) Assess business value, not just the costs
Selecting the most economical partner will not necessarily save you money. Instead, consider looking for the most comprehensive partner who can provide the best value for your budget. Avoiding implementation delays is very important and, a time-efficient partner can provide a better return on investment.
iv) Look for a long-term partner and continuous support
Salesforce platform is constantly evolving and hence, it is important to have a consulting partner who can provide ongoing support even after the project period, both on-site and off-site. Similarly, seek a long-term alliance who are capable of proactively identifying potential risks and keeping up with evolving needs of the business. A continuous engagement will help save you costs and efforts.
v) Use research to make informed decisions
Do thorough research for understanding the different Salesforce services, comparing potential partners, identifying different implementation frameworks etc.
These resources are extensively available on the internet as case studies, industry reports, blogs, reviews and more. You can also explore Salesforce forums and seek peer advice. Proper research will help you to chart realistic expectations and business goals for your Salesforce implementation project.
Conclusion
In order to improve the customer journey and provide superior business performance, one needs a unified salesforce ecosystem. An experienced Salesforce consulting partner can create an ideal pathway for organizational success be it for updating an existing system or implementing a new one.
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