According to HubSpot, 75% of searchers never go past the first page of results, which is why being on the first page of Google is so important.
You may use a variety of methods and approaches to improve your Google rating, but if you don't get the basics right, your chances of ranking on Google's first page are slim.
You'll be setting the basis for your site's increased exposure in search by following the best SEO Services Austin.
Every search query is driven by search intent (also known as "user intent"). Google's first objective is to understand and satisfy search intent. Pages that appear on Google's first page have all passed Google's search intent litmus test.
There are four categories of search intent to consider:
When a user searches for specific information, it is classified as an informative purpose. It might be as basic as asking, "What's the weather like today?" ” that yields immediate results, or something more complicated like “best SEO strategies,” which needs a more detailed explanation.
In this case, the searcher is looking for a specific website or app. Common examples of navigational searches include “Facebook login,” “Semrush,” and “Amazon.”
When a person is seeking for a certain product but hasn't made a final selection, the search intent is commercial. Searches like "best SEO tools" and "best DSLR cameras," for example, are all commercial.
Here, the intent is to buy. The searcher has already made a decision to buy a specific product or tool. Examples include searches such as “buy Nikon d500,” “buy Macbook Air,” and “buy groceries online.”
The meta description and page title are two of the most essential meta tags on your website. Let's start with title tags.
From an SEO standpoint, title tags are clickable headlines that show in search results and are highly important.
Other excellent practises to bear in mind while designing title tags are as follows:
- Include the terms you want to target.
- Make a title that reflects the search intent.
- Make sure you don't have any duplicate title tags.
The meta description is the second most essential meta tag on a page. A meta description is a short explanation of a page that appears after the title tag in SERPs.
Although meta descriptions have no direct impact on search rankings, they do have an impact on click-through rates.
Here are some guidelines to keep in mind while creating your meta descriptions:
- Make each page's meta description unique.
- Use a copy that encourages people to take action.
- Include the terms you want to target.
Images are essential for boosting the user experience of your site's visitors. You probably spend a lot of time choosing the appropriate photos to complement your blog articles, product pages, and other key pages on your website
Images are frequently the greatest contributor to overall page size, and site speed is a key ranking indication. As a result, in order to increase the overall performance of your site, you must optimise pictures for speed.
The greater the picture file size, the longer it takes for the web page to load, which is why compressing your photos before submitting them to your site is essential.
Despite advances in Google’s abilities to understand images, adding alt text to images is still a necessary step. Adding alt text to images improves web accessibility and helps browsers better understand the images on your site.
Lazy loading is a page-loading method that delays the loading of non-essential resources (pictures, videos, and so on). Instead, pictures and videos are only loaded when they are required.
The SEO best practices described above are a fantastic place to start if you want to improve your search rankings. However, regardless of your topic, competition for the coveted first page on Google is fierce. Once you've implemented these best practises, make sure you're keeping up with the newest SEO trends and employing other SEO methods on a regular basis to stay ahead of the competition.