There are some important topic to understand the App Store Optimization (ASO)
1) What is App Store Optimization (ASO)???
App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR). This means you have to convince people to actually click into your app store listing once they find it. You can do so by optimizing your App Name, App Title, App Icon, App Screenshots and App Rating.
Visibility leads to more downloads, which leads to more visibility
2) What is the difference between ASO and SEO?
ASO is often referred to as app store SEO (Search Engine Optimization). Both processes share similarities like keyword optimization, backlinking and conversion optimization. The main differences between App Store Optimization and Search Engine Optimization are the ranking factors. Also, ASO is utilized for mobile apps whereas SEO is for websites.
SEO factors for a web browser, like Google Search, involves more than 200 aspects and the list keeps expanding. The list of ranking factors for ASO is much shorter, however many people are still unsure of which ones play a role. It’s time to put an end to that!
3)Why App Store Optimization is important???
More than 5 million apps are available to download from the Apple App Store and the Google Play Store. It’s very likely that your app is facing a lot of tough competition.
The primary goal of App Store Optimization is to increase downloads and the number of loyal users. The first step of maximizing your downloads is to make your app easily discoverable by the right users. But how can you do that?
To understand how to boost your organic growth, you first have to understand how people are searching for and finding apps.
The center plan of ASO is to increment app downloads and flood perceivability. ASO makes the app obvious at the correct opportunity to the correct arrangement of the crowd.
Presently, the question is how might you do that?
To realize how to expand the traffic from natural inquiry, you should realize how people are conducting their pursuit nowadays. App proprietors must set an intended interest group, perceive how they search, and streamline your app in a manner. It's conspicuous that your app will confront a ton of competition out there.
Here are some of the ways how people search for apps:
1)General browsing in the app store.
2)Reference from friends and family.
3)Searching for top rated or most popular apps in the app store.
4)Pre-installed apps in the app store.
5)Suggestions from social networking platforms.
6)General browsing on the internet and other websites.
7)Checking an ad in newspapers and magazines.
- Increased Visibility
People can’t download and use your app if they can’t find it. So no matter how great your app is, if it’s not easily discoverable you won’t reach the app success that you deserve. Don’t let all of your hard work go to waste, start optimizing!
- Get Discovered
It is significant that your app gets displayed to the clients. What is significantly more significant is that it gets displayed to the correct arrangement of clients. State, for instance, an eCommerce app arrives at a child. Children will most likely search for an education app or gaming app.
An eCommerce app is of no utilization to the children. App store optimization makes your app arrive at the significant clients for ideal advantage. It contacts the people who are really searching for an app like yours. It is on the grounds that they utilize the correct arrangement of keywords that people look for.
- Increase Organic App Downloads
A good ASO strategy will undoubtedly boost your organic installs and ensure long-term results. That’s because when people search for keywords related to your app, they’ll always find yours. With regular monitoring and updating you make sure your efforts are successful.
- Cut User Acquisition Cost
With app store optimization, the cost of burning through money on advertisements is chopped down. ASO center around carrying natural development to the app with ASO. ASO spares client acquisition costs as well as ensures the app has continuous and consistent development.
- Increases App Revenue
There are a lot of various approaches to bring in money through the app. In-app advertisements, subscription models, and in-app buys are a portion of the approaches to produce income from the app. A lot of app proprietors choose to run advertisements and welcome more clients to the app prompting expanded income.
For this, the app store posting page ought to be convincing for the clients to download it. If not, the whole spending is gone to squander. Conversion rate optimization is likewise an aspect of the app store optimization procedure which expands the active visitor clicking percentage and the number of app downloads.
- Reach Global Audience
ASO incorporates a stage called localization. It incorporates making the app accessible in various languages which helps in making the app contact the worldwide crowd. With a worldwide crowd, the odds of app achievement will increment.
Due to these advantages people, these days settle on Google play app store optimization. It decreases the opportunity of app disappointment. There are different exercises remembered for app store optimization and make your app rank high in the significant stores. Here is a portion of the tips on the most proficient method to apply them.
- App Title
A significant name can't simply portray what your app does yet additionally contributes a ton in improving the positioning of the mobile application. The app title must be applied to the features and attributes of the app. Likewise, attempt to remember a watchword or two for the app title. It builds the odds of the app to rank on the head of app stores.
- Google Play Store
Play Store permits a restriction of 30 characters to compose app titles. You must be extra exact in picking the name and the correct name with the correct words. For Android apps, it's not important to utilize keywords in the App's title. You can utilize it in the app description to target and rank in the store.
- Apple App Store
On the contrary, Apple permits a restriction of 255 characters for your title. Here you can modify the catchphrase in the title itself. It assists with marking and lifts Apple's ASO.
- Keywords Setting
With Google Play Store, there is no particular field for the catchphrase. There is a case for description which is effectively accessible with a cutoff for 4000 characters. It turns out to be simple for the app proprietors to draft a catchphrase rich description.
Utilizing the catchphrase multiple times is appropriate. Try to not try too hard. It is called watchword stuffing. Google is exceptionally exacting about keyword stuffing and gives punishment to the apps that do it. On the off chance that you were imagining that it's only websites that get punished for stuffing, you are incorrect.
- Keyword Research
Here are some of the keyword placement tips:
Use your top keyword in your mobile app’s name.
Use digits instead of writing the spelling of numbers.
Use a comma instead of space to separate keywords.
Don’t use prepositions and conjunctions as keywords.
- App Description
Here is a portion of the focuses that can assist you with remembering for your app description:
What are the best features of your app?
How does your app work?
What problem does your app solve?
Why should users download your app?
- High-Resolution Screenshot
Having excellent screen captures of the app on the App store page makes clients like the app. Screen captures are the second most persuasive thing after appraisals for convincing the client to introduce the app. Pick the screen captures admirably and pick the ones which display the centre functionality of the app and look outwardly appealing.
- App Preview Video
Visual content marketing is an extremely well-known method of drawing in clients to the app. With a video, you can display and disclose how to introduce the app, which features are the best, and how to benefit as much as possible from it, how to give appraisals and audits.
An app review video can give superior knowledge into the app to the intrigued client. Most of the clients will quiet the sound and afterwards play the video. Along these lines, try to add the content overlays to clarify the significant features of the app. Incorporate the features of the app and not the essences of people who are utilizing the app. That concept is long gone.
- Choose Your Correct Category
Picking the most important class for the app not just helps the client in finding the apps they are searching for. It is likewise an extraordinary method to support apps positioning to the head of the app stores.
- Pay Attention to Icon Design
App positioning and downloads are inside connected. The more number of downloads your app has, the higher will be its notoriety and higher will be its positioning. The app icon plays a critical function in choosing the positioning and downloads of the app. The App Store permits only one picture to display in the stores. Thus, ensure you pick the correct icon plan.