Did you know that nearly 53% of website visitors leave a website when it takes more than 3 seconds for the page to load? If your website takes longer than this time to load then it should be a cause of concern for you as you might be losing out on a lot of traffic due to this reason.
To ensure that you don’t lose out on your website traffic, you should improve your site speed. Before you move to optimize your website speed, you should check your site speed first. For this, you can use a tool like Google PageSpeed Insights. Now that you know your site speed, let’s move on to how you can optimize it.
1. Image Optimization
Images can take up a lot of data and this can slow down your page loading speed. So, if you’re using any PNG images, you should consider replacing them with SVG images, which occupy less space. In fact, they can save nearly 60% of the data.
2. Use HTML
JavaScript is widely used to create webpages nowadays. However, due to its ease of use, it’s usage has increased drastically. As a result, it added to many spots where it’s not necessary. Due to this, your website loading time can increase as the JavaScript execution time can be pretty long. On the other hand, HTML is lighter and can save time in loading your website. You can use any SEO tool like Ahrefs or SEMrush
3. Use CSS
Just the way HTML can help in reducing your page loading time, CSS can help you reduce it too. You should consider using the same image multiple times if you need its variations to appear across the page. That way, it’ll only have to be downloaded once. You can do the same for different elements on your page and save your loading time.
4. Improve Your Networking
Your network is also extremely important when it comes to page loading speed. The faster your network, the better will your page loading speed be. You can find hosting companies that offer super routing options that can help in improving your page loading speed as your visitors can download your data seamlessly without much effort.
Final Thoughts
The page speed of your website is an essential aspect of your website’s SEO strategy. If your page loads slowly, your website may lose out on ranking well in the SERPs. To ensure that your website does rank high, you must improve it. Follow the steps mentioned above to improve your page loading speed and improve your SEO.
What are the other ways through which you can improve your page speed? Let me know in the comments.
Top comments (1)
Thanks Harpreet for amazing write up. GTMetrix is one more tool I recommend to identify our site issues and page speed score.