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Jay Bonning
Jay Bonning

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Sitecore Symposium Day 1

Well, it was my day 1 and think the key take away is AI everywhere. It will be key to delivering your organization's vision out to the world.

Sitecore Stream

Sitecore Stream looks to do amazing work for anyone doing digital marketing. Being able to coordinate your brand with Gen AI on the back end looks to button up how your organization presents sounds like a dream come true. This will even be coming to XP!

Content Hub

AI is going to be helping you with your content as well. Sitecore Steam will be able to be integrated directly into content hub, or if you already have a brand aware AI tool you will be able to integrate that. Providing a lot of help to content authors who have to do the crucial work of augmenting the metadata on content to make it easier to use/reuse. Many thanks to Jennifer Johnson and Heather Nicholis who shared their journey through around this.

Changes to SEO

Tiffany Laster and Megan Mueller Jensen brought an important lesson about the changes in SEO. Don't forget to be human. We have a ton of tooling, AI or not, to help generate content. This can lead to some bland/boring content that people don't engage with. Your voice needs to come through to maintain high rankings when it comes to people finding and interacting with your brand.

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