What does a professional website look like?

A professional website typically exhibits several key characteristics that contribute to a polished and trustworthy online presence.

First of all , I will talk about user funnel. I mean you put your user into a funnel. Funny but true! Here are these tips:

1. Put the user at the center of everything — Of all the design tips, this is the most important

One of the greatest design tips for websites is to practice altruism and empathy. This means that the entire structure of the virtual page needs to be thought out for the user. That is, it is useless to use the best theories and practices if they cannot be easily interpreted by the target audience.

So, define elements that point solutions and avoid scratches. Remember that on the Internet, people don't like to waste time. In addition, any gap in your site can cause the user to look for your competition.

1. Dialogue with all teams

Do you know that old saying "two heads think better than one"? In the design of a website, this becomes even more essential. Before you start designing your virtual space, talk to a programmer, a SEO (Search Engine Optimization) and UX analyst (User Experience).

In the case of e-commerce, it is also worth talking to a CRO specialist (Conversion Rate Optimization). From this meeting can come out great insights about aesthetic elements that are in line with, for example, the best database, high speed and efficient shopping cart for your site.

1. Ensure intuitive navigation

The word intuitive refers to pre-established human knowledge, that is, that does not depend on consultations, studies or references. This facility is also part of the design tips. But how do you apply this to a virtual home? Know that there are several ways, such as:

create a site map — the sitemap can draw a path between the home to the product of an e-commerce. For example: home page -> women's clothes -> skirt -> blue skirt with lingerie. Thus, the user will already know what step by step to get to the product or service he wants;

using color psychology — did you know that the human brain induces color-induced emotions and attitudes? A shade of green on the buy button, for example, can sharpen the desire to acquire. But it is important to remember, too, that perceptions can vary between certain groups of people. To make no mistake, get to know your target audience thoroughly.

Such care also ensures another fundamental point: accessibility for all audiences. After all, when browsing is intuitive, it becomes much easier to move on the site, regardless of whether the person is a young internet ancestor or an old lady who has not so much intimacy with technologies.

1. Leave headers and subtitles highlighted

When thinking about fonts and colors, prioritize choices that leave headings and subtitles highlighted. That's because it's these kinds of calls that attract the user's attention and are often triggers for the click.

Also, be careful if each page has enough space for the implementation of content both at the top and at the foot of the page. The texts are important as they provide information to internet users and still are ranking factors for search engines.

1. Too much attention to responsiveness

Nowadays, a lot of people browse the Internet via mobile devices. With this, it is of extreme importance that the website design is responsive, i.e. it works for desktop and all other technological devices (celular, tablet, etc.). But how do you apply this design tip to virtual pages?

Check the buttons, they need to have a minimum size so that the tip of the fingers reaches them easily. Also take care of the size of the images, too large photos can take too long to open on the mobile, which causes the user to give up browsing.

1. Standardize fonts

Design tips also cover letter standardization. For that, set a few typographs. This care makes the site look cleaner and easier to interpret. Always remember that the first impression matters a lot in the user experience. Thus, if the page does not have a pleasant aesthetic, the user most likely will leave without even waiting for the site to load completely.

1. Do A/B testing

Finally, before applying any changes to the site, try to perform A/B tests. This technique that builds two different versions for the same goal indicates which is the best performance option. Just avoid testing many elements at once, the ideal is to try a analyze one aspect per test.

Moreover, always keep up to date, as the digital world is constantly changing and new.

Now it’s time to talk about our topic. Here are some common features of a professional website:

1. Clean and Modern Design:

• A visually appealing layout with a clean and modern design.

• Consistent color schemes, fonts, and imagery that align with the brand.

1. Mobile Responsiveness:

• The website should be optimized for various devices, ensuring a seamless experience on desktops, tablets, and smartphones.

1. Clear Navigation:

• Intuitive and easy-to-use navigation that helps users find information quickly.

• Logical site structure with well-defined categories and sections.

1. High-Quality Content:

• Well-written, relevant, and error-free content that communicates the purpose of the website clearly.

• Use of engaging multimedia elements such as images, videos, and infographics.

1. Professional Imagery:

• High-quality images and graphics that enhance the visual appeal of the site.

• Use of custom photography or professionally curated stock photos.

1. Contact Information:

• Clearly displayed contact information, including a contact form, email address, and phone number.

• Links to social media profiles if applicable.

1. Security:

• Implementation of security features such as SSL (Secure Socket Layer) to ensure data encryption.

• To guard against vulnerabilities, perform routine maintenance and upgrades.

1. Loading Speed:

• Fast loading times to provide a smooth and efficient user experience.

• Code, image, and server performance optimization.

1. Social Proof:

• Testimonials, reviews, or case studies that showcase positive experiences from clients or customers.

• Logos or mentions of reputable clients or partnerships if applicable.

1. Clear Calls to Action (CTAs):

• Well-placed and compelling calls to action that guide visitors toward desired actions (e.g., making a purchase, filling out a form, subscribing).

1. Accessibility:

• Compliance with accessibility standards to ensure that the website is usable by people with disabilities.

• pictures with alt text and additional features for accessibility.

1. Up-to-Date Information:

• Regularly updated content to reflect current information, especially for blogs or news sections.

• Copyright dates and other relevant information kept current.

1. About Us Page:

• A detailed "About Us" page that provides information about the company, its values, and its team members.

1. Search Engine Optimization (SEO):

• Properly optimized meta tags, headings, and content to improve search engine rankings.

• Relevant keywords incorporated naturally into the content.

1. Legal Compliance:

-Privacy policy, terms of service, and other legal documents easily accessible.

• Compliance with data protection regulations and online privacy standards.

Remember that the specific requirements for a professional website can vary based on the industry, target audience, and the goals of the website owner. The key is to create a positive user experience and establish trust with visitors.

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