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How I Replaced Google Analytics With a Private, Open-Source & Self-Hosted Alternative

Michael Hoffmann on November 02, 2020

For me, it is important to see analytics about my portfolio website. This way, I can see which posts got the most views, which country my users are...
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Maureen T'O • Edited

Umami is an interesting analytics platform - I’ve not heard of it!

I’ve also heard of Fathom Analytics as an alternative to Google Analytics and it’s super cool! They’re less costly than Umami and the UI is beautiful too. Their analytics $14/mo (base tier) for 100,000 page views across unlimited sites 😯

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miku86

Hey Michael,

why did you choose Umami, e.g. over Matomo?

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Michael Hoffmann

Matomo is not open source and Umami looked simpler in its documentation, feature set and UI.

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Glenn Carremans

Matomo has an open source self hosted option that works very well and is also privacy focused.

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George Nance

Matomo is open source

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Michael Hoffmann

Ok thanks, my fault!

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Frans Allen

I haven't used Google Analytics in a very long time, Umami is a solid solution for privacy-focused analytics. And I am proud to use this tool at Statically CDN. Nice to read this blog, Michael!

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Mask

(Hi, I'm extremely new to this whole data being sold for profit, so please forgive if this is a stupid question.)

What is the net negative for Google having your website's analytics data? Who could they possibly sell it to that would be an issue and in what way would this analytical info be harmful to you as a business owner.

I believe this question will help a lot for the other newbies who are seeing this blog post in the Google suggestions (like I did).

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Michael Hoffmann

Sure, I referenced this article in my blog post: comparitech.com/blog/vpn-privacy/g...

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Shubham Verma

Even I use it for my Portfolio. Its clean, simple and provides good data.

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Stephanie Morillo

I'm a big fan of GA alternatives; I myself use Matomo. Great article, Michael, thanks for sharing!

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Jaime Rios • Edited

This article is awesome, thanks for sharing!