A crucial component of web design to help your website stand out from the competition is colour. A well-chosen colour scheme can draw customers in, communicate your brand's message, and even affect their purchase behaviour. In this post, I'll cover the top 10 colour combinations that will distinguish your website in 2023.
Before we move on, remember you can build your websites, landing pages, APIs, and more, with or without coding on DoTenX for free. Make sure to check it out and even nominate your work to be showcased.DoTenX is open-source and you can find the repository here: github.com/dotenx/dotenx.
Neon Brights: Bright, neon colours are making a comeback in a big way. This bold colour scheme is perfect for websites targeting a young, energetic audience and works particularly well for graphic design and branding.
Example: Fluorescent yellow, hot pink, electric blue.
Pastel Palette: Soft, muted pastels are a popular choice for websites that want to convey a sense of calm and sophistication to visitors. This colour scheme is ideal for beauty and wellness brands, as well as lifestyle and fashion websites. Example: Powder blue, baby pink, mint green
Earth Tones: Earth tones, such as greens, browns, and beiges, are a perfect choice for websites in the natural, organic, or eco-friendly space. This colour scheme particularly conveys a sense of authenticity and connection to the earth. Example: Olive green, terracotta, sandy beige
Monochrome: A monochromatic colour scheme based on multiple shades of a single colour, can give a cohesive and elegant look to your website. This approach is ideal for luxury brands and works very well for websites in the fashion, art, or interior design space.
Vibrant Violets: Purple is closesly associated with luxury, creativity, and spirituality, making it a great choice for websites in a variety of industries from fashion and art to SaaS. This colour scheme works particularly well when paired with metallic accents.
Example: Lavender, plum, amethyst
Coral Craze: Coral is a warm and playful colour that has become increasingly popular in recent years. This colour scheme is perfect for websites targeting a younger, fashionable audience and works well in the fashion and beauty industries.
Examples: Peach, salmon, coral
Tropical Tints: Bright, tropical colours, such as oranges, pinks, and greens, are perfect for websites targeting a fun-loving, adventurous audience. This colour scheme works particularly well for travel and leisure brands.
Example: Tangerine, hot pink, neon green
As a final note, remember you can or pehaps should adjust these colours based on the seasons or the events particularly known or important to your audience to take the user experience to a whole new level.
Oldest comments (19)
which would you suggest is the best color to use for an e commerce site
Earth tones or monochrome will suit e commerce site
Thank you
Exactly. Also, you can make a bolder move and use colour palettes like Tropical Tints if the target audience is younger people.
None of those answers given to you are correct.
_
It will always depend on your brand and audience._
...use colour palettes like Tropical Tints if the target audience is younger people.
He asked for e comerce sites, not every e commerce site is the same...
It's a vague answer.
I'm not designer and always had problems with choosing colors.
I think if you can't decide it's best to use dark, light and shades of gray with only one extra color of your choice for brand and CTA buttons. I promise it will look decent.
That's why I also created tool to auto generate palette based on one color palettolithic.com/, so don't have to think too much
That's a safe suggestion. It's pretty common in SaaS websites too, with a font like Inter.
That's a nice tool you have created too.
Thanks for this Palettolithic link!
Those are outstanding
thanks for sharing
Thanks! I'm glad this has been helpful.
It's all so "Miami Vice."
Same here. It's becoming very popular.
hello
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Careful with using these colour schemes, as most of them lack colours which contrast well on white, meaning the end result would most probably fail basic accessibility checks.