Creating our presentation keeping these in mind:
- Less is more : Less points with jokes to interact
- Keep it simple
- The medium is often more important than the message: How you present is often more important than what you present. For example. Check out Kennedy-Nixon First Presidential Debate where Kennedy had a better style and he won for that basically
- You need to inspire people
You need to show passion. For example:
Best Motivational Speech by Larry Ellison
Bill Gates presenting, Steve jobsDeliver an experience rather and example. Steve jobs was pro in it.
Practice a lot.
3 words work a lot. For example, Obama used to say 'Yes, we can'. Amazon uses 'And you're done',
Nike "Just do it" etc.Marketing is theatre : You are the actor (CEO) and presenting (acting) before so many people.
Create a passion/mission statement.
Short video clip works
Showing product works
Inform, educate & entertain : Make it entertaining and let them know about your product.
For example. Starbucks founder said, "It's not about coffee. It's about passion and experience"Present with passion : Right from the heart . Don't read script. Watch Matthew McConaughey's OSCAR winning moment
Us vs them creates loyaly:
Show bad guy and then introduce a hero.
Check 1984 Super Bowl APPLE MACINTOSH Ad by Ridley Scott
Here the enemy is IBM and the women is Apple. Haha!
Also, windows vs MAC user
- Clarity is important.
Meryl here present very clearly . See here
Humor and self 'deprecation' (making fun of own) works well.
Example: Conan O'brien's speechUse your hands to interact
Use dramatic pauses.
Be honest and sincere
Learn something for 10,000 hours to be an expert - Malcolm Gladwell
Talk for 4 min at max
Check best example by Barak Obama's 4 minute speech
Before that, no one knew him . He started relating his story with the audience.
Hire slowly and fire quickly
Focus on the active performance of your employee and fire if needed.
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