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Michiel Sikkes
Michiel Sikkes

Posted on • Originally published at on


The name is the problem

When trying to do new stuff or launch new projects, I always get stuck on the name. It’s not that I cannot get stuck on brainstorming a name. The problem is more that without a name, an accompanying (available!) domain name it seems to suck all of the creative energy out of launching something new.

To fix this, my mid-2017 and 2018’s resolution is to not care about the name for new projects anymore.

That’s not to say the name is not important in the end. But rather I want to ship first and get people happy with my code or with my apps.

You can always fix a name, but you can never fix not shipping.

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