In a blog post Where to publish content? I shared why I recommend to publish on your own blog first:
- It allows you to build your portfolio and keep all your work in one place
- It allows to build your personal brand
- It can act as your “second” resume as it shows that you actually published. It’s easy to put anything on a resume. A blog shows the actual work. GitHub is a resume for your code. A blog is a resume for your thoughts.
- When you get a new job, the content you published will be available on your personal blog and not on the company’s blog
- If something happens to other sites (no longer available, site offline, put behind a paywall), you still have the content on a personal blog
After you publish on your own blog, it can be a good idea to republish or syndicate on to other platform such as Dev.to, LinkedIn, Hashnode and others.
I was reading a blog post from Stephanie Morillo Why Developers Should Archive Their Old Content where Stephanie talks about the importance of archiving your work because of a situation like this:
Felix Salmon@felixsalmonIt looks like @Reuters has just vaporized all of its old blog content, including many years of my work, with no warning.18:35 PM - 04 May 2021
Now, Felix Salmon is a journalist so the idea of first publishing on personal blog and then republishing is not an option. But for Developer Advocates these guidelines are usually a lot more relaxed. You usually have a lot more freedom to decide where to publish first.
If you read the tweet thread, it looks like the articles are back online. But, I still believe is a good example that anything you publish on someone else website, it can disappear, placed behind a paywall or anything else.
So my advice for Developer Advocates: start a blog, publish there first, and then republish where makes sense.