Top 7 business pain points solved by custom CRM

#crm

Customer relationships lie at the heart of every business. Selling is important and every dollar invested into a CRM system yields up to $8.71. With hundreds of vendors on the market, it’s natural to go the easiest way and buy an off the shelf software. But there are situations when it’s better to develop a custom CRM.

If used correctly, CRM can improve productivity by 30%. – Salesforce.

This productivity boost can be offset by a number of issues that come with ready-made CRM:

Costs that spiral out of control;
Too much time spent on onboarding;
Costly integration with other products (especially if you use custom solutions);
Poor scaling;
Insufficient automation;
Data migration issues;
Lack of custom features and workflows, etc.

Now, let’s see how custom CRM solutions stack up against these issues.