Starbucks knows when I go to work. Their app can access my location and purchase history. So when I pass by the nearest coffee shop, it sends me an offer I can’t resist – a cup of Java Chip Frappuccino (600 calories) at 25% off. And while I’m sipping this unholy goodness, here’s how similar strategy can help your business.
The company is using an approach known as geo-push to make highly targeted offers. By combining GPS data and users’ purchase history, you can anticipate user desires and power-up your business.
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Maxim Churilov
Posted on • Originally published at mindk.com
How to win customer loyalty with location-based apps
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