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Marcel Scognamiglio
Marcel Scognamiglio

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Building Multi-Brand Systems with Next.js and Tailwind Theme

More than debating seniority, what defines for me whether the developer is really "awesome" is knowing if they have been challenged with a bit of everything: from monolithic systems that become a maintenance nightmare to complex solutions that require a team of specialists to be managed.

In one of my current projects, I lead a lean team where we develop custom systems for small businesses, such as cafes, restaurants, and bars. Initially, the idea was simple: one system per customer, like a clone of the system and business rules, but with customized design and features. But we soon realized that this approach was a path to maintenance hell.

The solution for the front: multi-tenant systems with Next.js and Tailwind Theme
We needed a solution that was scalable, flexible, and easy to maintain. That's when we found the perfect combination: Next.js and Tailwind and their theme features.

With Next.js, we can create robust and high-performance web applications with ease. And Tailwind allows us to define custom themes based on Tailwind CSS, making it easier to create multi-brand interfaces.

Environment variables to the rescue

To make the front-end dynamic, we use environment variables like BRAND. This variable controls which "instance" the front-end needs to build, with specific images, texts, and CSS for each client.

The next step: 100% headless multi-tenant architecture

In the future, we want to take this solution to the next level with a 100% headless multi-tenant architecture. This means that all system content and settings will be stored in the backend, and the front-end will just be an interface to consume this data.

Why is this the best solution?

  • Scalability: We can easily add new clients without needing to modify the front-end code.
  • Flexibility: We can customize each system individually, based on the client's needs.
  • Maintenance: It is much easier to maintain a single system than multiple different systems.


The combination of Next.js, Tailwind, and environment variables allows us to create scalable, flexible, and easy-to-maintain multi-brand frontends. If you are looking for a solution to build custom systems for your clients, this is the ideal option!

Share your experience in the comments! Have you used Next.js and Tailwind in your projects?

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