Sitting back and ordering food has never been so easy in this era with the reach of smartphones in everyone’s hands. Food companies use catchy taglines to attract customers. And customers get attracted to the taglines and can place orders in just a few clicks and within no time the order gets at your doorstep.
No doubt the pace of the world has been halted by COVID but with the advancement in technology and people getting more and more comfortable with it, food ordering & delivery software is becoming a day to day necessity.
Now every food joint or franchise owner gets their food delivery app solution, those who don’t do that or delay doing that have a huge drop rate of 70% of their clients. So with such huge numbers, one can imagine how important food delivery software has become.
Online Market Cap:
The food delivery software is flourishing a lot since the inception of Ubereats in the Indian market and since then other players like Zomato and Swiggy have established themselves in the Indian market which could be seen with the revenue generated by the food delivery industry which was $94.38 billion in 2019 which was expected to be $134.49 billion. Moreover with an increase in urbanization and the second-highest population of the world food delivery business is highly successful in India.
Due to COVID, Where other industries took a halt the food ordering and delivery saw a huge spike in their performance with a 169% increase in restaurants using online ordering and delivery software, whereas there is an exponential increase in the sales volume.
With the above-provided stats, it’s clear what Is the advantage of food delivery software and what magic it can do in the earnings of the owner.
Like previously mentioned, Ubereats started by Uber was the first online food delivery app that started in India. Now new players as well build Ubereats like app to establish themselves in the market.
Which Players Are Making It Big In The Market?
• Swiggy: the best food ordering app today. It is gaining popularity in all age groups. The best feature of Swiggy is its user- friendly UI. It has a feature enriched food ordering app. It has an extensive marketplace in India.
• Foodpanda: the app was launched in 2013 by Rocket in Germany. Now it's the most significant player in the online food delivery industry. Just in a span of 7 years, it changed the whole face of the food delivery industry, extending its presence in 40 countries. It has varieties of delectable items in its menu and it uses a cross-platform alternative.
• Ubereats: online food delivery is Synonymous with Ubereats. Most people associate Ubereats with only trusted food delivery apps. It has a user-friendly interface with seamless multiple payment options.
• Yelp Eat 24: the food ordering app helps the foodie to choose his own favorite restaurant to order food from. It allows the rate and review of the food and its services.
Also Read: Complete Guide To Make A Food Delivery App Like Postmates
How Has COVID Affected Online Food Ordering Business?
An online food delivery survey of users and non-users of online delivery conducted in UK, Brasil, Italy and South Korea with the strength of more than 4000 consumers done with an average age of 42-25 years have found the following details:
• COVID-19 has made a positive impact on spending levels on online food delivery users in Brazil with 44% hike in South Korea with 39% hike, although there was a hike in Italy and UK as well with 13% and 17% respectively but not that much as seen in the former ones.
• Pricing, safety, and hygiene are the primary platforms on which the food delivery app is selected. Time of delivery, customer satisfaction, and how easy the app performs being the secondary criteria. To get your app developed you can contact the best Food delivery app Development Company.
• Non Users or totally new users are also convinced to order their food online as in this pandemic they don’t want to cook for themselves. With 56% of Brazilian people wanting to order online or have ordered online in this pandemic, with 48% new users wanting to order in the UK and 33% and 36% new users in Italy and South Korea respectively placed ordered.
• Promotions of restaurants played a pivotal role in the selection. With an increased number of consumers, Brazil witnessed an increase of 52% increase in consumers because of promotions with 69% increase in the UK, South Korea noticed a huge change of 76%, with 25% things changed in Italy because of promotions of their restaurants.
The new players can adopt the new strategies to keep them on the growth track in COVID pandemic
• Assure The User Of Safety And Hygienic Policies: Nowadays with so much of fear in peoples mind safety is the first thing that comes to the user's mind, and are very cautious when they place an order and the person who delivers.
One can use online banners on their website or on the food delivery app where they assure their users that how safe it is to order their food and get products delivered. You can see with an example that Pizza Hut is using its banner to deliver their thoughts very clearly to their customers that they are doing CONTACT LESS DELIVERY.
• Customers Should Be Updated On Delivery Timings And New Policies: With the changing situation in the COVID pandemic, it is for your own good if you update your customers with the new policies that might have an effect on their orders.
• Use Product Badging For Discounts, Product Quality, And More: Product badging has always been a useful strategy for customers to make a decision, and especially in this pandemic they can make an informed decision. Taking an example of the Deliveroo App which is a food delivery uses time badges to make the users informed on the time taken for the delivery even in this pandemic.
• Encourage Users For Cashless Transactions: In the COVID-19 pandemic, while consumers avoid going to banks and ATMs, online food and delivery apps like UberEats have introduced contactless delivery of food. Although it is up to the consumer whether they want to pay in cash or online transaction. You can also get your On-Demand Food Delivery App Development.
• Monetize Users To Download Mobile Apps: As new users place an order, try and encourage them to download your mobile app. Monetize your app orders with free delivery or by giving other lucrative offers.
Focus On Building A Long Relationship:
While everyone is doing their bit in this COVID pandemic, as an online food delivery business, you can while servicing your customers it is your responsibility to take care of your clients and employees. While you sow the fruit of patience in this pandemic you will be able to reap it post-pandemic, because you will have a permanent and much bigger customer base.
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