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Roman Makuev
Roman Makuev

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SEO at the Stage of Website Development.

Search Engine Optimization is an integral part of any successful online presence. While many people associate SEO with post-launch activities to improve a website's visibility in search engine results, it's crucial to understand that SEO should be integrated into the website development process from the very beginning.

In this article, we'll explore the role of an SEO specialist at the site development stage and the benefits of SEO optimization during this critical phase. By implementing SEO at the development stage, you are laying the foundation for sustainable success on the Internet. Start your path to growth together with our Calgary SEO experts.

What Does an SEO Specialist Do at the Site Development Stage?

An SEO specialist plays a pivotal role during the website development stage. Here's a detailed breakdown of their responsibilities:

  • Keyword Research: Before the website development kicks off, an SEO specialist conducts thorough keyword research. They identify the keywords and phrases relevant to your industry, products, or services. This research helps in creating content that resonates with your target audience and is optimized for search engines.

  • On-Page Optimization: On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. SEO specialists work closely with web developers to ensure that the website's structure, HTML tags, headings, and content are optimized for search engines. They also make sure that the site is mobile-friendly and loads quickly, as these are ranking factors considered by search engines.

  • URL Structure and Navigation: SEO specialists collaborate with web designers and developers to create an SEO-friendly URL structure and user-friendly navigation. This includes ensuring that URLs are descriptive, concise, and include relevant keywords and that the website's navigation is intuitive and easy to use.

  • Content Strategy: Developing a content strategy is a crucial aspect of SEO at the development stage. SEO specialists work with content creators to plan, create, and optimize high-quality, valuable content that aligns with the website's goals and target audience.

  • Technical SEO: Technical SEO involves optimizing the website's technical aspects, such as crawlability, site speed, and schema markup. SEO specialists work closely with web developers to fix technical issues, ensure proper site indexing, and implement structured data markup to enhance search engine understanding of the content.

  • SEO-Friendly Design: Collaboration with web designers ensures that the website's design is both visually appealing and SEO-friendly. This includes optimizing images, using responsive design, and minimizing unnecessary elements that could slow down the site.

  • SEO Tools and Analytics: SEO specialists set up and configure essential tools like Google Analytics and Google Search Console to monitor the website's performance, track traffic, and identify areas for improvement.

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What Else Does SEO Optimization Give at the Development Stage?

SEO optimization at the development stage offers several significant benefits:

a. Competitive Edge: Implementing SEO during the development phase gives your website a competitive advantage. It allows you to enter the market with a site that's optimized for search engines from the start, potentially outranking competitors who retrofit SEO into their existing websites.

b. Improved User Experience: SEO isn't just about pleasing search engines; it's also about enhancing the user experience. SEO specialists work on factors like site speed, mobile-friendliness, and navigation, which directly impact user satisfaction. A well-optimized site provides a smoother and more enjoyable browsing experience for visitors.

c. Cost-Efficiency: Fixing SEO issues post-launch can be time-consuming and costly. By addressing SEO during the development stage, you save money and reduce the need for major website overhauls later on.

d. Faster Indexing: An SEO-optimized website is more likely to be quickly indexed by search engines. This means your new site can start attracting organic traffic sooner, accelerating your online presence and potential for conversions.

e. Better ROI: SEO is an investment that pays off in the long run. Optimizing your website from the beginning increases the chances of ranking well in search results, leading to a higher return on investment as organic traffic grows.


Incorporating SEO into the website development process is essential for online success. SEO specialists collaborate with web developers, designers, and content creators to ensure that your website is not only aesthetically pleasing but also optimized for search engines and user satisfaction. The benefits of SEO at the development stage include improved rankings, better user experiences, cost savings, faster indexing, and a higher return on investment. By integrating SEO into your website's DNA from the outset, you set the stage for long-term online success and visibility.

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