In today's data-centric business climate, business analytics is critical to an organization's ability to obtain a competitive edge, optimise processes, and make data-driven decisions.
To create well-informed business decisions, business analytics refers to the application of data analysis tools and processes. It includes the investigation, analysis, and display of data to reveal patterns and facilitate organizational decision-making. Statistical analysis, predictive modelling, data mining, and multivariate testing are just a few of the methods that can be included in business analytics.
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