Connecting with a technical audience in a meaningful way, as a marketer. I'm on the greener side when it comes to dev, though I'm working to sell an extremely technical product. My main goal is to produce content that is actually helping to solve problems or answer questions. We've started to publish more pieces from our technical team, like this one on PHP and WordPress from our CTO (pagely.com/blog/wordpress-performa...)... though I need to make sure we're offering real value with each piece of content we publish.
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Connecting with a technical audience in a meaningful way, as a marketer. I'm on the greener side when it comes to dev, though I'm working to sell an extremely technical product. My main goal is to produce content that is actually helping to solve problems or answer questions. We've started to publish more pieces from our technical team, like this one on PHP and WordPress from our CTO (pagely.com/blog/wordpress-performa...)... though I need to make sure we're offering real value with each piece of content we publish.