In the world of web design & mobile app design, the concept of "tease of continuation" refers to the use of visual clues to suggest that there is more content or information available beyond what is currently being displayed on the page. This technique can be used to encourage users to keep scrolling or exploring the website/mobile app, ultimately leading to a more engaging and enjoyable user experience.
Practical Examples
Stripe Website
The Stripe landing page reveals that there is only one page available, and to view additional content on the website, the user must scroll down to access it.
By incorporating visual clues such as partially displayed images or text on the landing page, the website design uses the technique of "tease of continuation" to create a sense of curiosity in the user. This encourages the user to continue exploring the website, ultimately leading to a more engaging and enjoyable user experience. The use of tease of continuation in this way effectively draws the user in and encourages them to discover more about the website.
- Here are some additional examples of how the technique of "tease of continuation" can be used in design:
Ultimately, the tease of continuation is a powerful tool for web designers & mobile app designers looking to create engaging and enjoyable user experiences. By using visual clues and other techniques to suggest that there is more to see on the page, designers can encourage users to keep exploring and ultimately stay on the website longer. This can lead to increased user engagement and satisfaction, ultimately driving more conversions and sales for the business.
Thank you for taking the time to read this information. I hope it was helpful and provided some insight into the concept of "tease of continuation" in design. If you have any additional questions or would like to learn more about this topic, please don't hesitate to ask.
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