How psychology is used for UX design in apps👁️
- First of all we will take the example of Instagram posts in relation with drugs!
The First Taste is free
Real-life example
Sugar is classified as a drug
You're in the Sweet shop,
You ask the shop owner for one sweet he will give you that for free to taste but later
you felt good and you want more
then you have to pay money to buy more!
Now In case of Instagram
You post pictures on Instagram and now you got 400 likes for free but after some time you wanted more likes than 1000 then Instagram asks you to promote posts for 10$ or 20$.
Shape the behavior
If you want your dog to play with you have to do one thing like throw ball at him if he kicks the ball or give it back to you give him/her biscuit unfortunately he/she didn't do it then don't do that, be a strict teacher.
Incase apps you're designing
For example in my Breath - mental health UX & UI Case Study
Perks for maintaining streaks
Maintain a streak for five weeks and get a free therapy session, plus two free sleep stories.
That's how you can shape user's behavior.
Bandwagon Effect
Like our mom says
if everybody jumped off a bridge, would you do it too?
With so many people on social media nowadays, it can be tempting to join in and spend a lot of time on these platforms. However, it's important to consider whether or not this is a good use of our time and whether or not it is beneficial for us.
Hick's law
Hick's law is a psychological principle which states that the more options are available to a person, the longer it will take for him or her to make a decision about which option is best.
Real life Example
When shopping at a Nike showroom or other quality store, it is often helpful to have a limited selection of options to choose from. For example, if searching for shoes, a customer may only have the choice between a few different models such as Nike Jordan One or Nike Jordan Airmax sneakers. This can make it easier to make a decision and purchase the desired item more quickly. By having a smaller number of options available, the decision-making process is streamlined, allowing customers to act more efficiently.
Note : Please take a look at my portfolio if you are hiring for positions in UX and UI Design Krishna's Portfolio
Wishing you a great day ahead, and thank you for reading!
Top comments (0)