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Pawan Kumar
Pawan Kumar

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How to Build a Successful Enterprise Mobile App

Enterprise apps are ruling the world, creating multiple touchpoints for the workers, bridging the gap between employees and businesses, and ultimately streamlining tasks.

The impact that mobile apps can have on your enterprise is innumerable. And that’s why you shouldn’t waste any time being skeptical about it. Instead, what you should be doing is learning the best practices for building a successful enterprise mobile app.

But don’t worry! Check out these top 5 tips and brace yourself for the success that follows!

1. Build a Strategy

The first and foremost thing you need to do while building a mobile enterprise app is preparing a strategy around it. It will serve as the foundation of your app, analogous to a blueprint for an architectural marvel.

Clearly define the initial modules you would like to have in your app. If you already have a web application, it’s better to start adding modules to your mobile app and not packing it with all your features at once.

Experts suggest that you let the word out and initiate app downloads. Then, gradually keep on adding features as updates. This will offer a sense of value and promote relationship building with your employees.

The next step is to elucidate the critical metrics you would like to measure from your mobile app. For example, you can measure app adoption and attendance management to begin with. Defining your measurable metrics will give you an outcome and push you to work on areas where you might be lagging.

Initiate a training program for your employees. Since workers in a company have a different set of technical skillset, it is best to arrange an enterprise mobile app training for them so that they can develop familiarity or a taste for it.

2. Wisely Curate Content

Content, along with design, will make the first impression of your mobile enterprise app. Remember to add what’s required.

Let’s say, you open a mobile app where you have to apply for leaves. What would you like- a few introductory words and focus on the leaves section or long paragraphs of the brand’s telltales? Exactly!

Step into your employee’s shoes before you bombard your enterprise app with all the content in the world. The best practice would be to keep it short and concise, with catchy slogans and one-liners that impart information but don’t become laborious to read.

Never underestimate the power behind your mobile app's simplicity and clean look.

3. Minimize the App Size

One of the best things that you can do for your users is to keep the size of your mobile app to a minimum. No one wants to install a mobile app that slows their system down, increases the app switching time, and occupies the entire space in the phone as if it was their home.

Furthermore, if your mobile enterprise app is heavy, it is under a lot of risk of getting crashed. And trust me, it will ruin your employee’s experience forever. As a company, it will leave you with a bad reputation.

4. Focus on User Experience and Design

A mobile enterprise app must be designed to function across all devices. Whether it is a laptop, tablet, or mobile device, it must focus on keeping everyone onboard.

Since it is difficult to know the kind of devices your employees prefer, establishing cross design leaves you with an upper hand.

Talking of user experience, remember that the goal of your app is to enhance the productivity of your employees and keep them satisfied during their day at work. And this is why you must let your design team study the day-to-day requirements of your employees so that the app has adequate features for utility.

5. Don’t Forget Branding

Do you think it’s okay to neglect 'branding' just because it’s an enterprise app? The answer is an absolute NO.

Branding your mobile enterprise app is as crucial as branding products for the customers. Make sure that your branding resonates with your business. This will help your employees get accustomed to the app and develop a sense of familiarity.

Adding your logo or your company’s slogan can help in spreading the word. All you have to make sure is that it doesn’t take much of the resources of the device.

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