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Discussion on: Why most of the developer blog posts are aiming for code newbies?

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kleeut profile image
Klee Thomas

Snapping on to other comments stating that there are more new developers. t

Because there are so many newer developers, the old theory goes that the number of developers doubles every 5 years, there are many more people to consume content aimed at newer developers.

The metric that use to measure the value of blogs, videos, and other content is views and likes. To get more of these it is better to appeal to the largest consumer base. That consumer base is new developers. It's Goodhearts Law in action.

When a measure becomes a target, it ceases to be a good measure

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idoshamun profile image
Ido Shamun

Wow! I love this law. Thanks for sharing this

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nimrodkra profile image
Nimrod Kramer Author

Thanks, Klee. That's a valuable input. Speaking of metrics, when it comes to content marketing optimization, metrics like views or clicks often create a bias. One time you can invest three days to write a well-crafted post which gets near zero views, and the other day you spend less than an hour on a post that goes viral. From an objective standpoint, the first one "deserves" much more attention, which it doesn't get.

Do you have in mind any idea on what could be a useful metric to know the content quality? Perhaps time-on-page? If we had a helpful metric, it could empower the discovery of better content. I believe it is especially vital for experienced devs, but not only.

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kleeut profile image
Klee Thomas

I'm sorry but I don't think I have a good answer for that. My first thought is that the author would need to know what they wanted to achieve from the article and then build a metric around that, the issue there is that the metric could be different for every article.