Facebook advertising is one of the most utilized marketing strategies nowadays. For you to maximize the benefits that Facebook advertising can give you, you should learn to use Facebook Pixel.
This guide can give you a better understanding of what Facebook Pixel is, and how you can use it, even as a non-developer, to have better tracking and analytics of your Facebook campaigns.
What is Facebook Pixel?
Facebook Pixel is an analysis tool that you can install on your website to help you measure the effectivity of your advertising campaigns on Facebook. Facebook Pixel equips you with the ability to track the actions of your site’s visitors who were led to your site by clicking on your Facebook ads.
Facebook Pixel has two older versions. One is conversion tracking pixel, and the other is custom audience pixel. The current version combines these two versions into just one nifty analytics tool that can do both.
What actions can Facebook Pixel track?
As mentioned above, Facebook Pixel allows you to track what actions your site visitors take – at least those who got into your site through your Facebook ads. The following are the nine things that Facebook Pixel allows you to track:
- which pages they view
- what searches were done on your site
- what items were added to the cart
- what items were added to the wishlist
- when they check out their carts
- when they key in their payment information
- when they complete a purchase
- when they become a lead by signing up for a free trial
- when they complete a registration form
With the knowledge of which among these are done by your site’s visitors, then you can better understand your potential customers, primarily as to their behavior in and towards your site, allowing you to come up with advertising that can best achieve your desired results.
How to create a Facebook Pixel and add it to your website
Knowing what Facebook Pixel can do for you, you should understand how useful it can be in helping you determine whether your Facebook advertising is giving you the results you are expecting from them.
For you to be able to enjoy that benefit and to turn that understanding into actionable points, you should start making use of Facebook Pixel now. Here are the steps needed to setup Facebook Pixel:
Step 1: Create your Pixel
The first thing that you should do is to create a pixel. Go to Facebook, then into the Facebook Ads Manager, when you click the burger icon, you will be able to see Pixels. Click on it. After that, you will be able to name your pixel. After having accepted the terms, you will be ready to go to the next step.
Note: Each ad account can only have one pixel so when you set up your pixel (especially when naming it), you keep that in mind.
Step 2: Add the Pixel code to your website
After being able to set up your pixel, you will have a code for your pixel which you should incorporate to your site’s code. There are different ways that you can do this, but regardless of the method available to you, you should copy the code and paste it into your website. In doing this, make sure that you paste the code in the header of your site (in between the
"< head >" and "</ head >" tags).
You will need to do this step in all of your pages. Their action-based codes that you should put into the appropriate website element such us buttons, so make sure you do that as well.
After you have finished, you may proceed to the next step.
Step 3: Confirm your Facebook Pixel is working
After you have added the pixel to your website, you are done setting it up. It is advisable, however, that you test it first before you rely on the accuracy of your Facebook pixel.
Google Chrome has an extension called Facebook Pixel Helper. Download it and install. Once that is done, head to a page with Facebook Pixel. There is a "</>" icon which will turn blue if it detects a pixel. It also can detect how many pixels there are on a page. Additionally, it can tell you if a pixel is not working correctly so that you may address any error.
Tracking and Analytics is essential
Facebook Pixel is just one of the many analytics tools that you can use to measure the effectiveness of your campaigns. As MajesticLab.com puts it, you need innovative and creative ways to attract more fans and followers to your social pages
Spending your effort and resources to do this enables you to come up with even better campaigns that can deliver the results that you want out of these campaigns.
But with the understanding that Facebook advertising is one of the most common marketing strategies that you would use, make sure that you make use of Facebook Pixel today.
About the Author
Kevin Urrutia is the founder of Voy Media, a Facebook Advertising Agency based in New York. He aids businesses in effectively improving sales and conversion through the effective utilization of Facebook advertising. Voy Media is an expert in determining the best approach, coming up with a unique solution for each client.
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