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Kanika Vatsyayan
Kanika Vatsyayan

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Big Data & Analytics : Driving Value To Advanced Business Growth Initiatives

In the 21st century, businesses produce tons of data on a daily and even hourly basis, but a gathering of those vast amounts of information cannot give sufficient opportunity or understanding for growth and company development. Due to this, it becomes crucial to analyze, interpret, and transform the existing data into actionable analytics.

Similarly, deriving insights from those data is important because it ensures to provide multiple benefits to business entities. For example, with the help of data, one can know about its target audience and understand the different buying patterns of customers. Moreover, in order to expand in a variety of industries from retail to manufacturing, Big Data proves to be very valuable because it helps you offer those services and products that your customers actually want and make it possible for you to experience higher profits and sales.

Undoubtedly, Big Data has now become the biggest game-changing opportunity for marketing and sales. However, from analysis to managing the bulk amount of data using technologies is the most challenging task. As, the data big bang releases torrents of terabytes about everything from customer behaviors to demographic consumer shifts to weather patterns in emerging markets. The companies who are becoming successful in transforming data into above-market growth will need to excel at three things:

Leveraging analytics to identify profitable business ideas from the data that helps drive decisions and enhance marketing return on investment (MROI)

Turning those ideas or insights into high-quality & well-designed products that help customers get the best user’s experience

Delivering those products and offers to the market in a timely and effective manner.

Importance of Big Data in a Customer-facing Business

In comparison to past times, today, more and more customers have started making their digital presence because the world is more interconnected, and the process of using quantitative methods to derive actionable insights and results from data has become a very common approach.

And, this approach is also known as the data procurement process because it enables to capture and use of data to support fact-based decision-making and gain a competitive advantage. Similarly, the heaps of data that customers produce daily can become the gold mine for businesses because, with the help of an exorbitant amount of available data, companies can easy to assume what customers want from their brands.

According to McKinsey, Data and Analytics will help -

  • Industries experience transformation at a faster pace.
  • Companies include strategies and organizational cultures to create a road map to success.
  • Companies experience the highest overall growth in revenue and earnings. Furthermore, respondents of these companies become able to perform three times well within their organizations than others.

Therefore, the amount of data being produced in this interconnected world can be quite overwhelming. In addition, big data refers to large amounts of structured and unstructured data.

All of these data sets are only useful if they are mined carefully & in order to obtain relevant information because this information further helps in making improvements in a process, a product, or a service.

According to the McKinsey report, data and analytics are the essential factors in achieving success for 21% of respondents.

Let’s Discover How Exactly Big Data and Analytics Helps Contributes to the Growth of Businesses today.

Know Your Customers

In the digital era, delivering quality at speed is the only factor that allows businesses to stay ahead in the race. When comparing speed with quality, as per research, speed is a non-negotiable element. Whereas quality is a subjective aspect that is determined by what customers anticipate from a company and how well the company meets those expectations.

In order to meet the unique customer’s expectations, one should understand the customers. Similarly, one should consider analytics to observe past user experiences, user behavior, buying patterns, and feedback. With this process, one can determine the major areas of improvement, prepare a strategy for customization, and resolve issues, which customers face while buying online. Also, it helps businesses find the gap areas in their services.

Even it helps optimize the service as per the customers’ needs. This is the concept of data analytics that is mainly used to analyze customers' purchasing history and buying patterns so that it can become easy to give personalized experiences to them. Nonetheless, when it comes to customizing the touch-points and POS for creating a seamless buying experience for the customers, choosing one of the best software testing service providers become a worthy option because these service providers know how to conduct testing for customized POS or other software that customers use to get a personalized experience.

Obtain Actionable Insights to Make Better Decisions

Big data analytics can help a company determine which strategies, products, or services resonate with customers and which aren't. This knowledge enables them to alter and improve their current customer strategy in such a way so that it becomes feasible to remove the "bouncing" elements and focus on "functioning" components, which act as a perfect plan for delighting end-users.

The fundamental objective of big data is to help businesses make better decisions by big data analytics. However, when performing Big Data Testing, it ensures that businesses can give end-to-end transparency and also boosts their operational efficiency for better decision making.

Build Trust & Ensure Compliance

Privacy is the biggest concern for all customers in this digital age because no one wants to reveal their sensitive information publicly. Businesses have now moved to digital because their customers are online.

Accordingly, helping them get a safer experience is vital, plus one must adhere to the laws and regulations to prevent the privacy of users.

When using Big Data Analytics, one can get multiple options to gain success. Since data breaches and cyberthreats have become more common accordingly, one should consider Security Testing Services for Big Data Security, which is the collective term for guarding both the data and analytics processes against theft, attacks, or other malicious activities that could negatively affect your business.

Apart from this, it enables businesses to follow all measures in order to protect the confidentiality of sensitive user information. Also, one should have a robust data structure and the ability to detect fraudulent activities in real-time. With this approach, one can not only ensure the success of the business but also give a trustworthy and breach-proof experience to users, which eventually helps in increasing the business growth.

How Does Implementation of Testing in Big Data Help Grow Your Business?

The objective of Big Data is to help companies in five ways:

Making better business decisions

  • Delivering smarter services or products
  • Understanding your customers
  • Improving business operations
  • Generating a huge revenue

On the other hand, when implementing testing in big data, it ensures that all functionalities of a big data application will work as expected. The major goal of big data testing is to confirm that the big data system will run without any errors and ensures smoother operations while maintaining security and performance.

Now, you may know the goal of Big Data Testing. Yet, in order to obtain the answer to how Big Data Testing Helps Promote Business Growth, you need to discover the following factors:

Big Data Strategy/Planning

Software Testing Service Providers develop the Big Data Strategy to examine the strengths and weaknesses of several areas of big data. With the help of strategy, we can ensure that performance and functional testing, which are the keys of Big Data Testing, will perform as expected and help derive expected outcomes. Also, it helps verify the data processing while testing big data applications rather than testing the individual features of software products.

Assurance of Data Quality

In Big Data Testing Strategy, QA engineers validate the successful processing of terabytes of data leveraging commodity clusters and other supportive components. Also, before testing the application, they check the quality of data and consider it a part of database testing because it allows test several characteristics from accuracy, duplication, conformity, and consistency to data completeness, and make it feasible for us to ensure the success of Big Data Applications.

Conduct Big Data Testing with Three Ways

When it comes to operating Big Data Testing, considering three levels are important: Information Integration, Data Collection, Deployment & Scalability. Also, as an engineer, you must take care of the volume, variety, and velocity of data because it helps you generate good value for businesses and ensure superior customer experiences.


Considering all of the aforementioned factors, in a nutshell, we can say that Big Data is the key to steady growth and development, which means businesses can easy to grow while implementing big data in their operations. Yet, you need to understand data alone cannot help shape the future of your business. In order to succeed, you must prioritize the time, analytics, planning, software testing trends, plus you need to set up the goals with the expertise of KPI to transform the opportunities into a big success effectively.

Discussion (1)

munishgarg profile image
Munish Garg

BigData along wit h right testing practices can do wonders for the business