For a business, their website serves as a private piece of real estate that they are in full control of. Unlike various social media platforms where you have to adhere to a certain layout that determines a user's experience, with a website you can take full control of your online visitor's user experience.
Improving user experience is a constant struggle for creatives and designers. You want to provide your audience with the best experience possible on your site while at the same time ensure that user's click on CTAs(Call To Action) buttons and other business objectives.
Here are some basic tips that you can use to improve user experience. Most of these tips are for absolute beginners. So, if you're a veteran designer, you would probably know all of these tips.
Colors are important!
Colors are super important for a website's user experience.
To provide the best user experience, you should use colors that a user would associate with your business. Let's say that your business is about solar energy. You wouldn't want to use colors that are too dark. Light colors would be best in this case.
Make your website lightning fast!
Speed is essential these days. If your website can't provide what a user is looking for the moment they click on your website, you're going to lose people from your audience.
Optimize site architecture. Establish a pillar category system where each piece of content is related to the other within that category. That will help you with interlinking (On page SEO).
Always Think About Your Audience!
You should always keep your audience's interests first and foremost. Incorporate bells and whistles in your website to differentiate yourself from your competitors. A live chat app, chatbots, advanced image search, etc. can help you do just that.
Conclusion:
As previously mentioned, user experience is a continuous process of improvement and refinement. Once you're up to speed, you'll only need to make minor tweaks and adjustments to ensure that your website looks as fresh as possible.
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