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AI Search Signal Series' Articles

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Google said llms.txt does nothing. I checked what 137,210 domains actually got.
Cover image for Google said llms.txt does nothing. I checked what 137,210 domains actually got.

Google said llms.txt does nothing. I checked what 137,210 domains actually got.

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6 min read
Google's mythbusting guide says stop obsessing over Schema. The data agrees.
Cover image for Google's mythbusting guide says stop obsessing over Schema. The data agrees.

Google's mythbusting guide says stop obsessing over Schema. The data agrees.

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4 min read
55% of AI Overview citations come from the first 30% of your page. Here's the data.
Cover image for 55% of AI Overview citations come from the first 30% of your page. Here's the data.

55% of AI Overview citations come from the first 30% of your page. Here's the data.

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4 min read
YouTube is the #1 cited domain in Google AI Overviews. Reddit is #2. Your blog is nowhere.
Cover image for YouTube is the #1 cited domain in Google AI Overviews. Reddit is #2. Your blog is nowhere.

YouTube is the #1 cited domain in Google AI Overviews. Reddit is #2. Your blog is nowhere.

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4 min read
GPTBot sees an empty page. llms.txt won't fix that. SSR will.
Cover image for GPTBot sees an empty page. llms.txt won't fix that. SSR will.

GPTBot sees an empty page. llms.txt won't fix that. SSR will.

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4 min read
29.8% of AI Overview sources don't appear in Google's first page at all
Cover image for 29.8% of AI Overview sources don't appear in Google's first page at all

29.8% of AI Overview sources don't appear in Google's first page at all

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4 min read
AI-generated content gets cited more than human content in Google AI Overviews. That should bother you." published: false
Cover image for AI-generated content gets cited more than human content in Google AI Overviews. That should bother you." published: false

AI-generated content gets cited more than human content in Google AI Overviews. That should bother you." published: false

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5 min read
1% of Google AI Overview claims don't match their cited sources. I checked the study.
Cover image for 1% of Google AI Overview claims don't match their cited sources. I checked the study.

1% of Google AI Overview claims don't match their cited sources. I checked the study.

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4 min read
Google AI Overviews appear in 13.7% of searches. For question queries it's 64.7%. Here's what triggers them.
Cover image for Google AI Overviews appear in 13.7% of searches. For question queries it's 64.7%. Here's what triggers them.

Google AI Overviews appear in 13.7% of searches. For question queries it's 64.7%. Here's what triggers them.

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4 min read
The 'vibe coding' bubble has a rendering problem nobody is talking about
Cover image for The 'vibe coding' bubble has a rendering problem nobody is talking about

The 'vibe coding' bubble has a rendering problem nobody is talking about

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4 min read
AEO, GEO, AIO: three acronyms, one problem, and which one actually describes what you're optimizing for
Cover image for AEO, GEO, AIO: three acronyms, one problem, and which one actually describes what you're optimizing for

AEO, GEO, AIO: three acronyms, one problem, and which one actually describes what you're optimizing for

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4 min read
My calibration study found the GEO score doesn't predict AI citations. Here's the data
Cover image for My calibration study found the GEO score doesn't predict AI citations. Here's the data

My calibration study found the GEO score doesn't predict AI citations. Here's the data

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4 min read
ChatGPT searched the web only 14.4% of the time across 66.6 million responses
Cover image for ChatGPT searched the web only 14.4% of the time across 66.6 million responses

ChatGPT searched the web only 14.4% of the time across 66.6 million responses

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4 min read
ChatGPT mentions 3.2x more brands than it cites. Google cites 2.4x more than it mentions. They disagree 62% of the time.
Cover image for ChatGPT mentions 3.2x more brands than it cites. Google cites 2.4x more than it mentions. They disagree 62% of the time.

ChatGPT mentions 3.2x more brands than it cites. Google cites 2.4x more than it mentions. They disagree 62% of the time.

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3 min read
ChatGPT's Reddit citations dropped 88% in six months. The 'get mentioned on Reddit' advice is already obsolete.
Cover image for ChatGPT's Reddit citations dropped 88% in six months. The 'get mentioned on Reddit' advice is already obsolete.

ChatGPT's Reddit citations dropped 88% in six months. The 'get mentioned on Reddit' advice is already obsolete.

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3 min read
Google moved to inline citations in August. CTR quadrupled. Here's what to optimize for now.
Cover image for Google moved to inline citations in August. CTR quadrupled. Here's what to optimize for now.

Google moved to inline citations in August. CTR quadrupled. Here's what to optimize for now.

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4 min read
ChatGPT now searches for 'official' and 'price' more than 'best'. Your comparison pages need to change.
Cover image for ChatGPT now searches for 'official' and 'price' more than 'best'. Your comparison pages need to change.

ChatGPT now searches for 'official' and 'price' more than 'best'. Your comparison pages need to change.

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3 min read
1,800+ sites audited. The median GEO score is 59 out of 100. Here's what that tells us.
Cover image for 1,800+ sites audited. The median GEO score is 59 out of 100. Here's what that tells us.

1,800+ sites audited. The median GEO score is 59 out of 100. Here's what that tells us.

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4 min read
Brands with 5+ source types get 78% AI coverage. With 1 source type, 18%. The audit is necessary but not sufficient
Cover image for Brands with 5+ source types get 78% AI coverage. With 1 source type, 18%. The audit is necessary but not sufficient

Brands with 5+ source types get 78% AI coverage. With 1 source type, 18%. The audit is necessary but not sufficient

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4 min read
Only 11% of AI Overviews cited the same sites two days in a row. Citation is volatile by design
Cover image for Only 11% of AI Overviews cited the same sites two days in a row. Citation is volatile by design

Only 11% of AI Overviews cited the same sites two days in a row. Citation is volatile by design

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4 min read
81% of ChatGPT-cited brands don't rank in Google's top 10. The decoupling is now data
Cover image for 81% of ChatGPT-cited brands don't rank in Google's top 10. The decoupling is now data

81% of ChatGPT-cited brands don't rank in Google's top 10. The decoupling is now data

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4 min read
AI Overviews overlap with top 10 organic results dropped from 76% to 17% in 18 months
Cover image for AI Overviews overlap with top 10 organic results dropped from 76% to 17% in 18 months

AI Overviews overlap with top 10 organic results dropped from 76% to 17% in 18 months

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4 min read
ChatGPT referrals convert at 15.9%. Google organic converts at 1.76%. The AI channel is small but 9x more valuable
Cover image for ChatGPT referrals convert at 15.9%. Google organic converts at 1.76%. The AI channel is small but 9x more valuable

ChatGPT referrals convert at 15.9%. Google organic converts at 1.76%. The AI channel is small but 9x more valuable

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4 min read
On-page GEO explains 2.8% of citation variation. Retrieval explains 32%. My null result was not a fluke
Cover image for On-page GEO explains 2.8% of citation variation. Retrieval explains 32%. My null result was not a fluke

On-page GEO explains 2.8% of citation variation. Retrieval explains 32%. My null result was not a fluke

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5 min read
Single-location AI visibility audits are methodologically invalid. A Toronto study proves it.
Cover image for Single-location AI visibility audits are methodologically invalid. A Toronto study proves it.

Single-location AI visibility audits are methodologically invalid. A Toronto study proves it.

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4 min read
50,000 fake statistics are still cited by ChatGPT 7 months later. Being cited is not being right.
Cover image for 50,000 fake statistics are still cited by ChatGPT 7 months later. Being cited is not being right.

50,000 fake statistics are still cited by ChatGPT 7 months later. Being cited is not being right.

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4 min read
Scrunch says citation half-life is 4-5 weeks. Profound says 11 days. Here's why they disagree.
Cover image for Scrunch says citation half-life is 4-5 weeks. Profound says 11 days. Here's why they disagree.

Scrunch says citation half-life is 4-5 weeks. Profound says 11 days. Here's why they disagree.

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4 min read