There are a lot of good responses here. I'm going to have to look into some of these.
Also, I agree that system fonts perform best. But when it comes to branding, I think it'll be hard to convince someone who wants the same fonts used everywhere to do something else for web, especially if it's someone who gets hung up on the look of something before even seeing the actual content.
Of course, that's not to say the performance argument shouldn't be made. Just wanted to throw this out there.
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There are a lot of good responses here. I'm going to have to look into some of these.
Also, I agree that system fonts perform best. But when it comes to branding, I think it'll be hard to convince someone who wants the same fonts used everywhere to do something else for web, especially if it's someone who gets hung up on the look of something before even seeing the actual content.
Of course, that's not to say the performance argument shouldn't be made. Just wanted to throw this out there.