Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying things online these days rather than in person. Despite the growing number of online shoppers, people are still wary of the drawbacks of online shopping.
Online shopping users always love eCommerce platforms that have an excellent online payment system.
If you run an e-commerce business, one of the most important aspects of attracting and delighting your customers will be providing them with a stable, reliable, secure, and smooth online shopping experience. Take a look at the essential features for taking payments through an online payment gateway on your website:
Provide Multiple Login Options
While requiring customers to create an account before placing an order is more convenient for your marketing, it does not always benefit your customers. If you don't give them the option to check out as a guest, you might lose them along the way.
You should also consider giving customers the option of logging in with one of their social media accounts, such as Facebook or Twitter. This can reduce registration friction because it speeds up the login process.
Make sure you add that you'll never post without the customer's permission, if applicable.
to log in using social logins, figure out other ways to request more contact information.
Apply Strong Authentication/Login Layers
Customers who already have an account with you want to know that their information is secure, even if they forget their login credentials. To give them peace of mind, require several layers of verification before restoring their login information.
Get PCI Compliance
The PCI Security Standards Council (PCI SSC) establishes a set of Data Security Standards (DSS) that apply to all merchants, regardless of revenue or credit card transaction volumes.
It is your responsibility to ensure PCI compliance at the required compliance level, which is based on credit or debit card transaction volume over a 12-month period if you host and manage your own e-commerce platform.
Integrated Payment Processor
While payment processors such as PayPal, Stripe, Google Pay, and Amazon Pay can be used if you have a small website and a low number of transactions, it is much better to integrate a payment process directly into your website. According to Demand Sage, most buyers (53%) prefer to pay via their credit cards. Make sure your website has a secured & trusted payment gateway.
Some processors redirect online shoppers away from your website to a paysite that does not look like yours, which disrupts their experience, visually disconnects them from your brand, and can be confusing or nerve-racking, prompting them to abandon their cart.
To ensure a secure connection, an integrated payment page will require an SSL certificate.
Always on SSL with SSL Certificate
SSL is a standard security technology that ensures the privacy of all data transmitted between a web server and a browser.
Without it, hackers can steal your customers' information, and online shoppers will be hesitant to submit their information on your website. When online shoppers see "https://" at the beginning of your URL rather than just "http://," they will know your website is secure.
Create Optimize Landing Pages
You need to create highly optimize landing pages for your online payment website so customers can easily find what they are looking for and make their payments in easy ways. Your optimize landing pages should include required information such as credit card logos and security seals, checkout buttons, visual checkout process, return & refund policy, and a detailed confirmation page before checkout.
Clear Contact Information and Approach for Contacting Sellers
Online shoppers, especially first-time customers, want to know they can easily contact your company for assistance. If you don't provide a clear path to your contact information, they may be hesitant to buy from you or may not receive the assistance they require to complete a transaction.
Before allowing online shoppers to check out, direct them to a detailed confirmation page before completing the transaction. This page should allow them to review their cart, change the quantity or remove items, see the final price (including tax and shipping), and see when the items will be shipped.
Confirmation Email
Create a confirmation email with the order number, product, payment, and shipping information, as well as your return and refund policy. If at all possible, use a real "from" email address (rather than noreply@abc.com) that can be answered by a member of your customer service team. You should also make it simple to print the order confirmation page.
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Building a user-friendly online payment website is essential for providing a seamless and secure payment experience for customers. In this comprehensive guide, we'll explore the key elements and best practices for creating an online payment website that prioritizes user experience and maximizes conversion rates.
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