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Joseph Jude
Joseph Jude

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What’s your take on the coming decade?

The last two decades have been about convenience. Developers converted every activity into algorithms and then into apps, improving our lives in tangible ways.

Now that convenience is covered, most would upgrade to the next level in the hierarchy of wants. I suspect that level is “experience.”

Joseph Pine and James Gilmore wrote of the emerging experience economy in a HBR article. They published a book later on the same topic.

Joseph & James predicted that “the next competitive battleground lies in staging experiences” We witness the competition playing out in some areas already.

I wrote my take on this here:

What is your take?

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