Because of the emerging technologies like Apple and Android, there has been a remarkable hike in the mobile applications market over the past few years. The devices supporting them offer unified and robust apps that offer optimum utility given any situation.
iPhone and Android, undoubtedly, are the most-purchased Smartphones in the present-day market. Apple, in addition to iPhone, has also come up with a tablet concept with the launch of iPad. It is an ideal device that offers optimum utility in every field.
In the midst of the present mobile revolution, businesses are becoming increasingly “mobile” with the objective of boosting sales and productivity. Devices such as tablets are replacing laptops and computers at corporate events, trade shows etc. Due to their amazing portability, these devices are gradually becoming de facto choice for marketing and sales teams.
iPad web app development and iPad game development has witnessed rapidly rising demand. Today, it is a smart option to run a business on iPad services, as outsourcing projects usually attracts a high percentage of profit.
Here are ways a business can use to improve the top line through iPad Apps.
How Does an iPad App Improve Sales?
1. Improved Conversions:
Products exhibited in the app help customers engage with it in an improved manner. Due to interactive apps, customers can see how the product would look. They can also “feel” and “touch” the product.
Since the iPads these days, come with retina display, the products displayed in full color looks extremely crisp and appealing. This would definitely result in higher conversions, in comparison to brochures.
The chances of conversion can increase, if the product is shown in the ultimate environment in the app. For example, a manufacturer of furniture can have a feature in his app in which the sales team can display how the furniture would look in the home or office environment of the client.
Once a customer can visualize how the piece of furniture would look in the intended environment, the chances of conversion are definitely improved.
2. Bagging Each Sales Opportunity:
Having an iPad app helps the sales team get rid of printed brochures, catalogs, etc. With this, all the out of date information can be updated from time to time. iPad Apps assist the sales staff to answer customers’ questions in an effective way without delay and without missing a possible sales opportunity. The effect of this advantage can be realized immediately.
3. Higher Engagement of Customers with Long-Term Effect:
One can be in regular touch with the customers by creating useful utility apps or games. There are a number of ways in which customers can be engaged. Some of the options include:
- Having a “chat” feature in the app
- Sending push notifications regularly
- Having coupon code features etc.
Whether the results would be long-term or immediate would depend upon the sales cycles. An iPad, with its advanced features, high-definition big screen, and new-age mobile operating systems like iOS 9, has given rise to such hype that many people have taken to iPad app development for business development.
4. Providing Portability:
iPad provides the user with the right path so that it can be used as an effective medium of growth and expansion for business. iPad applications boast of having users all across the globe, far and wide.
Virtual relations built around the globe can be converted into priceless business contacts that can bring in newer projects, thus boosting the business. These applications, running on personal domains of consumers, provide them portability.
iPad app development can multiply earnings in leaps and bounds, once the market value of the app is properly built up.
5. Booking and Order Configuration:
The old adage, “Strike while the iron is hot” can be made true with the help of an iPad app. Many businesses have already found that the iPad is an amazing platform that enables hosting a “real-time custom configurator”, so as to book and configure orders before leaving the customer site.
A standard workflow might look like this - A rep creates a configuration in the field and subsequently sends it to the headquarters for a review. It is then approved or tweaked before it is sent back in real-time.
This enables the rep to book an order prior to leaving their appointment. iPads having cellular data connectivity, which can be effectively used for this.
6. Better Product Presentation
The iPad app helps in a new way of presentation that combines a couple of strong sales tools namely, the visuals and the personal meeting. The iPad app enables the prospective customer to see the image of the product, be it a short video or a 3D image. Visuals supplement the details that are made available to the prospective customer through the website or the sales rep’s pitch.
7. Increasing the Audience
Increasing the audience is essential for increasing sales in any business and iPad app provides this direct advantage. An iPad app helps in increasing the audience to a large extent.
8. Displaying the Contact Information
Any business that is aspiring to be successful must know how to introduce itself to people. The iPad app can have every kind of contact information that would allow the business to introduce itself to prospective customers easily and make it more approachable.
A wisely-developed iPad app can enhance and improve sales to a large degree. The app can help the business stay afloat and earn healthy profits.
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