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Ways to Improve eCommerce Conversion Rates

jacksphinx profile image Jack Miler ・2 min read

The massive success of eCommerce giants Amazon and Flipkart is why the eCommerce industry has experienced tremendous growth in recent years and is predicted to hit a global revenue count of $4.88 trillion by 2021!

In this competitive online buying world, some do’s and don’ts are motivating customers to buy items from your eCommerce shop. This article will discuss eCommerce conversion rates and share the best ways to improve eCommerce conversion rate optimization.

What is Conversion in eCommerce?
In Simple words, the eCommerce conversion rate is the percent of total site visitors that actually buy something from you.

How to Calculate Conversion Rate?
To calculate the conversion rate, all you have to do is divide the number of conversions you get during a specific time frame by the total number of people who visited your site or landing page and multiply it by 100.

Conversion Rate = (Conversions / Total Visitors) X 100

Ways to Boost Your Ecommerce Conversion Rates:
1) Offer free shipping.
According to the NRF study, 75% of US consumers expect free shipping, even on orders under $50. Nowadays, Online shoppers expect more than free shipping. They want a certain standard that they have experience with Amazon.

2) Use High-Quality Product Images
Think about what customers want to see while shopping on your site. It’s images. When people shop online, they can’t touch the product or put it on. In this scenario, the best thing you can do is show high-quality product images so that the customer knows exactly what they are getting.

3) Optimize Website Speed
According to Google, over 53% of mobile users will lose interest in your site if it takes more than three seconds to load. Even a one-second delay can cost you 7% reduction in conversions.

4) Reduce Number of Step in Checkout
If you want to increase your conversion rate, the most important tip is to lower the number of checkout processes. In the study, Facebook found that “87% of consumers experience complex checkout steps will stop them from shopping online”

5) Offer Limited Period Coupon Codes
It’s a basic human tendency to fear for loss more than gain. Consumers hate missing out on a good deal on their favorite items. This opportunity will drive urgency among shoppers, and they will more likely go through with the purchase without getting distracted.

This Blog is originally published on Sphinx Website.

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