Total Addressable Market(TAM) – refers to the revenue your company can earn from selling a product or providing a service.
Calculating the TAM allows the company to have a clearer and more realistic view of the size of the market available for its operations, as well as the level of competition for what it intends to offer its target audience.
As the Total Addressable Market (TAM) helps predict revenue growth and also the profit potential of a specific sector, its result helps managers make more assertive decisions.
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