IP geolocation database stores the latitude and longitude coordinates of a given IP address. Website developers can utilize IP geolocation database to identify the country, region or city of the website visitors. However, an IP geolocation database can do more than just geolocate specific IP addresses. It is possible to leverage the data from an IP geolocation database to add some powerful geolocation-related features to their websites.
Benefits of using IP Geolocation database
Optimizing website loading time
Advanced information like the Internet connection speed of the user is useful for website optimization purpose. Imagine a prospective customer browsing your website for items to purchase. What if your website takes a long time to load due to the slower Internet speed on the user’s side? Yup, you’ve guessed it. The user is not going to bother to buy anything. They’ll just go to your rival’s website to make their purchases.
Thankfully, IP geolocation database identifies and stores the connection types and speeds of the users’ IP addresses. Websites can avoid displaying bandwidth-heavy elements in their pages; i.e., videos or animations or even high-definition images, for users with slower connection types. In such cases, it is acceptable to use static low-definition images instead of videos.
This type of optimization can dramatically improve the browsing and user experience for your online customers. After all, who cares if your website is super flashy when they can barely load it in the first place.
Localized website content
IP geolocation database provides a comprehensive list of detailed info regarding the country, region, city and ZIP code of the potential users. By using IP geolocation data, website developers can now personalize the web content to cater to regional visitors.
Localizing the website content helps to improve user engagement as the audience will be able to easily find items that are relevant to them. This is great for online stores as they can promote items normally bought by users in the same region. E.g., showing beach ware or surfboards for visitors coming from coastal regions.
In addition, geolocation allows further localization such as regional pricing, nearest store directions and local store’s contact details. In general, localization can help to make the customer feel more comfortable browsing on your online stores.
When customers have good experience browsing and searching for products on your online store, they will be more likely to make purchases.
Boost your website traffic from online ads
Online advertisements are able to generate more clicks and traffic when they are relevant to the audience. That’s where the IP geolocation database comes in handy.
Localising ads via geolocation during targeted marketing campaigns ensures that ROI for the campaigns will be high. Ads can target specific groups of customers that visit your site and redirect them to location-specific landing pages.
Such landing pages can be tuned to cater to the taste and requirements of the regional customers. Besides that, they also make it easy to boost walk-in traffic to the nearest physical store by displaying its in-store promotions.
Prevent malicious activities on website
Use IP geolocation data to understand where your website visitors are coming from and how they access your site. Online stores are frequently subjected to online attacks or attempted hacks from malicious parties.
By checking the attacker’s geolocation information, it is possible to limit or mitigate their nefarious actions. Some attacks are designed to hobble websites from operating optimally, potentially hampering the actual web visitors’ browsing and purchasing experience.
Blocking selected users based on their IP geolocation information is an easy way to ensure only legitimate web traffic gets through. That means real customers will not be blocked from performing their online shopping on your store.
Conclusion
The use of IP geolocation data in the e-commerce industry is becoming widespread and common nowadays. There are many use cases for using IP geolocation data to boost sales conversion on online stores with a new range of techniques. Above are only some of the common uses that many web merchants have implemented to provide the best user experience possible for customers.
Don’t underestimate how utilizing an IP geolocation database can help to boost your store sales revenue. Get the free IP2Location LITE databases today to get started.
Top comments (2)
Is this also conform the GDPR in Europe as well?
Yes, it is