Open Graph is a an internet protocol that was developed by Facebook
back in 2010. They allow you to control what is displayed when a url of your page
is shared on social media networks like Twitter, Facebook, LinkedIn, etc.
The four basic properties used are:
og:title- The title of the content on the page
og:description- A description of the content on the page you are sharing
og:image- An image url which will be used to represent your content
og:url- The url of the current page
og:type- The type of page you are describing e.g. article, website
Tip: For the images; the minimum recommended dimensions are 1200 x 630 for optimal clarity across different platforms and devices.
Open Graph meta tags are usually placed in the
<head> section of a website.
They are identified by the prefix
og: which is in the
property attribute of a meta tag accompanied by the
content attribute with a value.
<meta property="og:title" content="TailwindCSS setup tutorial" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://url-of-currentpage.com" /> <meta property="og:image" content="https://url-of-image.png" /> <meta property="og:description" content="A description about your content"/>
Their purpose is to make your content eye-catching at the same time providing an
overview of the content the user should expect when they visit the url. This can help to
grow your brand by increasing visibility.
Some social media sites like twitter have their own open graph tags that help
to customize the look of the content shared within their ecosystem.
For instance Twitter has a
twitter:card property which can be used to
specify the type of card twitter uses to display your content. It takes the following
It also has the
twitter:creator property which can be used to specify
the username of the content creator/author
Here is a link to the documentation with more details.
There are tools available that can help you test your url, to know
whether the Open Tags are working and also get a preview of how they
will look once posted on social media.
For more information about Open Graph meta tags here is a list of resources
that helped me in the writing of this article.
- The Open Graph protocol
- Open Graph Meta Tags: Everything You Need to Know
- What is Open Graph?
- What is Open Graph and how can I use it for my website?
Thank you for reading ❤️