Are you looking for the best web design agency with an impressive track record and a good reputation? Well, you’ve come to the right place!
Nowadays, websites aren’t considered as simple sources of information anymore. With the current advancements in the internet, websites shouldn’t only serve as gateways to a more convenient source of products. It should also serve as the first contact window for potential customers.
Professional web design agencies should be sought for by both budding and established website owners. This also helps improve their business platform and visibility.
The web design agencies in your city, or even country, may not offer that trustworthiness and experience you’re looking for. If that’s the case, then an agency that offers their services internationally is the perfect match for you.
5 things to look for when choosing the best web design agency
Your choices for hiring the right web design agency isn’t limited anymore to what the local scene has to offer. But the question is, what are the things that web design companies can offer that would determine their competence?
1. Excellent Google reviews
One of the best ways to find out the quality of a service is to check what their customers have to say about it. Usually, a flood of bad reviews on a Google Review profile is a red flag.
This indicates that what they’re offering is either subpar, low-quality or not worth the payment. Be that as it may, it’s also important to determine whether the reviews they’re raking in are from actual customers.
Fake reviews are rampant in today’s competitive market, so always ensure that every review you take to heart is real. Low-scoring customers often provide extra details on why they think a certain service deserves such a rating.
Check and see if the information they’ve provided coincides with the services they offer. As an added bonus, you may also see how an agency handles and answers disgruntled customers.
Do they ignore legitimate complaints and concerns or do they offer discounts and compensation to the ones who aren’t satisfied? The way agencies interact with their users is also an important factor to consider before you start engaging with them.
2. Website Ranking
Your #1 priority for your online business should be to attract as much attention as you can. More attention leads to more customers which leads to more income.
The best way to attract your target market’s attention is to make it to the front page of search engine results. However, in order for a website to rank higher, it requires a lot of time, effort and research.
An agency whose website ranks high on the search engine results page (SERPs) should be the one you’re aiming for. It’s simple: if an agency is successful in getting its website to the top page, then you can bet that they can do the same for yours.
Let’s face it, an agency sitting on the 4th or 5th page of SERPs is obviously struggling to be visible. Why would you think they would be able to get your website to the top?
3. Social media presence
These days, social media is a huge boon for a business to boom. Any web design agency that maintains a respectable following on social media usually knows what they’re doing.
Find out if an agency takes care of their social media accounts by visiting the accounts themselves. Check if they engage their followers consistently and if they regularly post and share content that are worth reading.
If an agency shares helpful methods to increase website traffic, for example, then chances are they practise these methods. They might also have also already gauged its effectiveness in garnering attention.
Another thing you can do is to directly message their social media accounts. They should be able to answer quickly, effectively and treat your queries and concerns with respect.
Social media accounts are usually seen as the frontline of a business’ operations. If your interactions with them are desirable, then your engagement with their services may be worth your while.
For more information on our best quarterly designs, web design tips and recent website launches, check out our Facebook & LinkedIn social media accounts!
4. Client websites
Many consider a website as the face of a company. Visiting a web design agency’s client’s website will yield a lot of answers to some questions you may be having.
A user-friendly site that’s nice to look at and loads quickly is a good sign. That means that with their help, your website will most definitely end up the same. You can also check out the elements that they’ve incorporated onto their clients’ websites.
Simple design implementations and elements like favicons and “Thank You” pages might seem unnecessary for website improvement. This couldn’t be more untrue because they do go a long way when providing users with a good user experience.
Additionally, you should also check out if the pages they’ve created have the proper meta descriptions, meta titles and tags. Granted, they might not make a huge difference for your front-end users, but they’ll do wonders for your SEO.
When choosing the best web design agency for your business, sometimes it’s best to let their portfolios do the talking!
5. In-house practices
Once you’ve done all the above but still harbor doubts, then you should contact them directly. Find out how their practices work when designing and developing a website.
Do they follow an intricate checklist?
Do they have step-by-step structure?
Do they assign their specialists to do other tasks too?
You can also ask them about how they can help you with website hosting, design, CMS, SEO and maintenance, among other things. It might also help you out in the long run if you know what their team members’ responsibilities are.
One of the questions you can ask is: Do they have specialists for each and every facet of the web design process or do they use one person for multiple tasks? This, while not a bad practice, isn’t generally recommended due to these two tasks requiring different skill sets.
You should always ensure that the design experts you’re paying to work on your website have specialists working under them.
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