SEO (search engine optimization) is a non-negotiable key element in ecommerce web development. Your highest priority should always be ranking at the top of search engines in order to attain business success. With that, achieving the number one spot is possible with the help of ecommerce SEO. In this article, we will discuss the best and essential ecommerce SEO practices for new ecommerce businesses in 2022. Read on to understand how you can optimize your site effectively.
What is eCommerce SEO and Why is it Important?
eCommerce SEO is a free and organic process of making your website more visible on search engine results pages (SERPs). A well-ranked page will be placed higher in the SERP and bring more traffic towards your website. With that, ranking as high as possible should be your top priority.
To achieve this, you need to ensure your website is optimized for search engines. The keywords you use, setup of your website, and whether it’s mobile-friendly all have a huge impact on SEO optimization.
7 SEO Best Practices You Need for Your eCommerce Businesses
Now that we know the importance of SEO, how do we make sure your ecommerce site is optimized? It’s essential that your products rank higher than your competitors to ensure your business’ success, and you can achieve this by following these 7 easy tips:
1. Optimize Meta & Header Tags
Meta tags provide data on what your page is about to both search engines and site visitors. These are usually invisible tags found in HTML documents, and so they need to be coded in your CMS.
SERP snippets descriptions are set up using meta description tags. It’s important to note that Google will keep only the first 150-160 characters of your meta description. You need to maximize searcher interest by inserting all important information at the beginning of your meta tag.
The meta description doesn’t affect SERP rank, but it’s still important to optimize it for search intent. The more relevant your description is, specifically with how accurate it is to a normal customer’s query, the more likely a user will find your page.
Structuring or sectioning pages for your content is another important factor for SEO. This is made possible by using heading tags, both for the reader and search engines. Headings serve as a guide to help readers find the exact segment/answer they’re looking for.
In the SERP’s perspective, heading tags form the entire gist of the content, and help search bots understand what the page is about. With that, it’s important to remember that H1 heading is treated by search engines as the title of the page.
Use H1 for the title, H2 for section headings, and H3 for subsections. Treating each heading as a customer’s query or as an answer to a query is one of the common ecommerce SEO practices, as it helps give more chances for your content to rank on SERP’s.
Consistency in your headings is vital as well. All of your headings should be written in such a way that if you were to remove all the text and keep only the headings, they would read like a list.
2. Make Use of Voice Search Optimization
Voice search has become one of the most popular ways to search on search engines. Not only is this method faster and easier, but it can be more appropriate at times as well. Similarly, since people are almost always on their mobile devices, this is more likely how they search.
Optimizing this for your SEO is possible by keeping in mind question keywords, long-tail keywords, and “filler words.” Question keywords are the standard “how, what, when, why, where.” Long-tail keywords are what complete a question, while filler words are “I, the, of the, on the, to, for,” etc. As people utilize voice search in a conversational way, it’s important to use keywords similar to this. For example, “where can I find a website design company in Singapore?”
Restructuring your content also helps, such as including FAQ’s on your product pages. By being one step ahead of your customers and anticipating the type of questions they’ll ask, as well as the frequency, not only helps them but also helps SERP’s redirect them straight to the answer they are looking for.
3. Insert Keywords into Your Content
Keywords are an important factor in SEO. Making sure these pop up at least 1-3 times throughout your content is key to optimizing SEO. It’s important to ensure your keywords appear in various parts of your content. Spreading them out to your product headline, description, meta description, image alternate attributes, and subheadlines helps Google understand your page and rank you better.
However before you use a keyword, do some research on it first. Proper research includes the following: keyword search volume, cost-per-click/CPC, and what people are looking for when they use that keyword. This helps keep the relevance of your content and improves its reach whilst addressing your searcher’s queries.
4. Leverage on Location Tagging
While geotagging is identifying an exact location with coordinates, in SEO it is simply inputting a target location via keywords. This can also be placed in the meta title. For example “web design company in Singapore | Verz Design”, geotagging your keywords plays a huge role in SEO because Google filters data with this information. So when customers search according to a specific location, your website is sure to pop up.
5. Implement Proper Structured Data
Structured data in SEO is the markup that informs search engines what your content is about, helping them display it accordingly on SERPs.
In an SEO context, this usually refers to implementing some type of markup on a webpage, in order to provide additional detail around the page’s content. This markup improves the search engines’ understanding of that content, helping improve SERP results.
In SEO, structured data is essential because this is Google’s basis on what your business and content are all about, and in turn how to display it accordingly on SERP’s, including ranking. Additionally, structured data also determines how your snippet or search results will look. By providing viewers with the proper information, it increases your ranking, as well as the chances of them clicking on your site and converting into customers.
6. Mobile Optimization
Mobile optimization accurately displays your website on a smaller screen. In SEO, Google actually ranks websites higher depending on how mobile-friendly they are. By making sure your eCommerce website has a responsive design that adapts to any device, you ensure a smooth customer journey from browsing all the way to checkout. Neat and user-friendly the mobile version of your website are all big factors to customer retention. With people always on the go and on their phones, this is vital. Sites that are not mobile-friendly may turn away customers.
7. Optimize Website Loading Speed
Page load speed also helps in SERP rank, both for desktop and mobile. The faster your pages load, the better Google will rank you. Slow-loading websites can hurt your keyword ranking on Google.
How do you decrease page load speed? Reduce image size, enable file compression, reduce the number of plugins and reduce redirects. When it comes to enhancing website speed, a faster page load time results in more page visits, higher conversion rates, and more revenue.
Optimize your Platforms with the Help of Us!
Search engine optimization is the key to boosting your ecommerce site’s sales and revenue, ensuring your success and making you the leader in your industry.
If you are looking for web design services, specifically ecommerce website design in Singapore, Verz Design can help. They provide professional services on ecommerce SEO practices that are sure to help your website rank well in SERP’s.
Furthermore, Verz is an approved vendor under the Productivity Solutions Grant, or PSG grant for ecommerce businesses. Tap on the grant to build your ecommerce business and adopt IT solutions to boost your business growth! Call us at 6841 1680 or email us at sales@verzdesign.com for a free consultation today!
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