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5 Tips on Designing an Excellent Enquiry Form That Converts

imvtank profile image Vivek Tank ・3 min read

There are a bunch of templates for enquiry forms that you may use. Normally, the standard form includes a name, contact details, and a short message. It's observed that customizing your enquiry form can generate more conversion rates for your website.

Additionally, you can reduce your bounce rates & gain new subscribers to your newsletter through your thank you page. However, you may wonder how exactly can you customise a short yet good enquiry form?

To catch the user's eye, pack each section with meaningful messages that catch the eye. Go the extra mile for your enquiry form with these tips.

5 Tips for Designing a Great Enquiry Form

1. Write a creative and accurate title

Get a creative but accurate title this will complete 50% of your work. It's observed that the title will act as a sales pitch. As per our analysis, many website holders use "Contact Us" as their enquiry's form title.

They will receive a quote after submitting the form, “Contact us for your free quotation today.” It's a great example of a title that can shorten the decision-making process.

Another creative way is your tagline, which usually welcomes visitors on the home page. Putting the same words in your enquiry form reinforces visitors’ memory and builds upon familiarity.

2. Ask only the important questions

The first impression is the last impression. Visitors away if you include unnecessary questions. Therefore, It would be advisable to ask only the necessary questions.

You might think that it’s a wasted opportunity to not ask everything at once but by keeping a short form, you’re applying the foot-in-the-door technique of selling.

Your form is the first small ask that can lead to bigger opportunities for your sales later on. So making sure that your short enquiry form is filled is a better step than collecting other information which you can collect later on.

3. Personalise your enquiry form

As a part of your website, your enquiry form should also carry your business’ identity & services. Include your services or products in the questions. Your visitors are sure to remember your business when they spot an enquiry form that has unique questions.

These will make their concerns easier to convey. Service-wise, you’re providing to your customers’ requirements at such an early stage, making your business appeal as more approachable than usual.

Use drop-down menus for your unique service questions. It will serve as their reference for your readiness to provide a service that is appropriate for their needs.

4. Keep the action buttons clear

An often mistake seen in enquiry forms is having generic buttons at the end of the questions that don’t describe what happens after submitting the form.

The last step of your conversion process is when they submit their enquiry form. So it is as vital as your title. Avoid using vague buttons like “Done” or “Ok” for your enquiry forms.

First, emphasize what the enquiry form is. If it's a newsletter subscription form, use a “Subscribe Now” text in the button. Aside from being direct to the point, this strategy also eliminates confusion and adds another layer of persuasion in case they back out at the last minute.

Remember that effective CTAs(Call-to-Action) should be efficient in fulfilling the actions they call for. CTAs ultimately lead to your enquiry form most of the time.

If your CTAs successfully worked for you in leading your visitors to fill in your enquiry form, then a direct-consequence button is the stamp that seals the deal.

5. Have a personalized thank you page

An enquiry form should be followed by a thank you page which should be just as personalized and given attention to as your enquiry form.

A thank you page acknowledges their submission of the enquiry form and serves as another avenue for more potential conversions.

A thank you page should not just contain a huge “Thank you” in it to offer your gratitude but also further instructions or an estimated waiting time for a response.

Use some variations of your taglines like in the first tip. Another great opportunity given by a customised thank you page is an avenue for related promotions, social media buttons, sign up redirects and links to your other services page.

Use your thank you page as a way to keep your visitors engaged with your website. Check this personalized thank you page that gets visitors excited for their future collaboration.


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