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What's New in Shopify: Highlights from the Summer '24 Edition

At Ignitiv, we specialize in providing OMS integration for complex businesses running on Shopify Plus. With the latest updates from Shopify's Summer '24 Edition, there are numerous exciting enhancements designed to create a faster, more resilient, and more integrated platform. Here’s a look at some of the key highlights:

Expand into New Markets

Shopify has transformed its former cross-border selling solution, Markets, into a comprehensive hub for growth and expansion. The reimagined Markets now serves as a central command center, allowing merchants to customize buyer experiences for:

  • Selling internationally
  • Expanding into B2B
  • Selling in person with Shopify POS

Markets consolidates all these functions into one location in your admin, eliminating the need to navigate multiple stores or different workflows. This streamlined process allows you to create a new market, customize it, and launch it efficiently.

AI Built for Commerce

Time efficiency is critical for any business. Shopify has embedded AI across its platform to save valuable time and keep businesses at the forefront of technology.

Media Editor

With the rollout of AI image generation in the Media Editor tool, merchants have saved over 1 million AI-generated images to their storefronts. Now, Shopify is:

  • Extending AI image editing to all areas in the admin where images are used, such as the Online Store Editor and Email Editor.
  • Expanding AI capabilities to the Shopify mobile app for professional image edits on the go.

AI-Powered Product Creation

Adding new products has become simpler with AI. Magic, Shopify’s AI tool, instantly suggests personalized and intelligent recommendations for all product categories. It assigns the right attributes—like color, size, and style—minimizing listing errors and ensuring products are easily found online.

Suggested Replies

For stores using Shopify Inbox, AI quickly suggests responses to incoming customer chats based on store-specific information. This feature allows for real-time customer interaction, improving efficiency and engagement.

Sidekick

Sidekick, Shopify’s AI-enabled commerce assistant, offers context and guidance to help merchants make informed decisions and utilize Shopify’s features effectively. Sidekick understands specific products, orders, and customers, aiding in generating customer segments and providing insights in analytics. Merchants interested in early access can sign up.

Simplify Selling in Person

Shopify has introduced new features to make in-person selling as seamless as online selling. These include:

  • One-tap digital receipts for Shop Pay users at checkout, enabling them to receive digital receipts and opt into marketing.
  • Automatic detection of product return eligibility, providing staff with context on return reasons.

These updates streamline transactions and enhance customer satisfaction.

Unified Analytics, Rebuilt from the Ground Up

Timely decision-making depends on accurate data. Shopify has rebuilt its analytics to provide smarter, faster, and more intuitive data exploration. This allows merchants to see, explore, and curate their data in real time. For example, Shelby Adams from Cleverhood highlighted how the new analytics help correlate locations and monthly sales patterns, aiding in strategic sales planning.

OMS for Shopify by Ignitiv

As Shopify continues to evolve, so does the need for robust order management solutions. Ignitiv specializes in providing OMS integration for Shopify Plus, helping complex businesses manage orders efficiently and seamlessly. With our expertise, businesses can leverage the latest Shopify updates to optimize their operations and scale effectively.

If you're looking for an advanced OMS for Shopify, Ignitiv can help you integrate and make the most of these new features. Contact us today to learn more about our services and how we can support your business growth.

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