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Discussion on: Less but better, Manipulated videos, Bad personas — and more UX this week

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hugo d

Another interesting view, is the one called product design process available here imaginarycloud.com/blog/product-de... , method that "gave birth" to a book self titled.
Through this process we develop a product in 4 phases: research, ideation, execution and at last technical assessment. This method has the advantage that through communication as a key element if happens any unexpected failure its easier to solve, and incentive creative thinking.