In this article, we will be focusing on the benefits of SSL Certificate and why SSL is important for your website. How these benefits of SSL Certificate helps businesses in gaining profits and revenue?
As the evolution of the internet has increased at a rapid rate, the growth of the digital world has risen. Now everything from a small pin to a big television is available online. Also, it has given rise to cybercrime and customer data leak.
Just like you need a seat belt while driving a car, a helmet while riding a bike, you need an SSL Certificate for your website.
You may have different questions such as:
– Worth getting an SSL certificate?
– HTTPS is important?
– Is the SSL certificate mandatory?
The answer to all these questions is “Yes”.
Switching from HTTP to HTTPS is confusion with most of the people. As they are not aware of the benefits of the SSL Certificate and the risk of not having an SSL Certificate.
Just 1.9% of the top 1 Million websites are using SSL Certificate, whereas 4.2% of the top 10,000 websites are been secured.
Top 5 benefits of SSL certificate
SSL Protects Customer Data:
In this highly-competitive market, customer data (ID’s, Password, Credit Card, Debit Card details, etc.) is like a diamond for the organization. Hence the organization can’t compromise in terms of customer data security. SSL Certificate secures the data which is in transit between server and browser. In simple words, it keeps the information private and secure. SSL helps in protecting the data from hackers and skimmers by turning them into an undecipherable format.
Protects from Google Warning:
Google with its consent updates has made good with its promise of making the internet a safer place by naming and shaming unencrypted sites (HTTP sites). As on October 17, 2018, Google released Chrome 70, and with it, they have increased their security warnings for sites that are not fully HTTPS secure.
Having an SSL certificate on the website will make your site as HTTPS, which will save you from such harsh warnings from google.
SSL Boost Website SEO Rankings
As we know Google is contently making algorithm updates, in 2014 Google announced HTTPS as Ranking Signal. Deploying an SSL Certificate on to your website will make your site secure and browsers will show trust indicator (Pad Lock) in the address bar.
Such a trust indicator will increase your website traffic and indeed increase your SEO ranking.
Also, Brain Dean in his article mentioned how HTTPS is correlated to Google Ranking.
Below is the graph for the reference, which indicates the ranking of the website who has HTTPS enable (Having SSL certificate).
It is the right time to implement an SSL certificate for your website, as it helps in boosting the SEO ranking of the website. Who doesn’t want to Rank their website Top on Google SERP?
Read More: The benefits of SSL Certificate
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